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blog
Only 8% of retailers use beacons today according to Forrester Research. But this untapped technology has massive potential to drive meaningful engagement. So what are they and why should you care?
Beacons are palm-size gadgets that can send digital messages to smartphones through Bluetooth or via apps. At home in airports, restaurants, stadiums and resorts, digital beacons are an intelligent messaging technology.
1. Beacon usage is booming Apple launched its iBeacon in 2013, setting the groundwork for location-based marketing. There are currently 8.2 million active beacons worldwide, with this number expected to grow to 500 million by 2021 according to ABI Research. 2. Uses for mobile beacons are growing Sports fans and travellers are prime customers for beacon technology. Unlike in retail where customers may not take out their smartphones, stadiums, airports and smart cities are natural encouragers of mobile use. Meanwhile restaurants are adopting the technology to let consumers order ahead, to offer tailored coupons or to notify customers of special offers. Find out more about using location-based triggers to drive restaurant footfall. 3. Software is simplifying beacon technology Software used to manage and set up beacons is becoming more sophisticated, making the technology more cost effective. There’s no need to plaster walls and ceilings with the devices when you have a multichannel messaging platform from which to distribute notifications. Want to get started with location-based triggers? Discover Eagle Eye Engage for distributing digital messages across multiple channels without the need for beacon devices.
Join us at the MCA Managed Pub Conference - a must-attend event for pub operators & suppliers, providing deep insight that will enable them to maximise the relevance and resilience of their offering
We are pleased to be working with Bacardi and Slug & Lettuce on an innovative Reach & Redeem campaign. Keep an eye on your thermometers because Bacardi are giving away free Mojito cocktails when the temperature hits 20 degrees.
Recently, the Eagle Eye team attended the STORE 2018 conference hosted by the Retail Council of Canada. We heard and participated in several inspiring conversations with leaders from across the Canadian retail sector, but one discussion stood out from the rest: the notion that today’s consumers crave a sense of community—at work and at play. We live in a connected world where everything is transferred to our digital devices, but the consequence of this is we’re quickly losing the emotional human touch.