Author: Sean Keith
Loyalty, as they say, must be earned. For retailers and other merchants in a crowded and competitive marketplace, earning customer loyalty is a top priority.
To achieve lasting, in-depth customer loyalty, retailers must develop keen insights into their customers, understand their behaviors and preferences, and deliver valuable, relevant offers and communications to customers based on those insights.
To do that, they need connected customer data.
Read the rest of our New Business Director Sean Keith's article in MultiChannel Merchant here
in which he discusses how unifying your customer data across touchpoints can help you better understand your customers and deliver more valuable offers.