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Did you know Halloween has overtaken Valentine’s Day as the UK’s third biggest seasonal event of the year? With customers spending between £300m – £400m in the run-up to the event (IBS Times), Halloween is the perfect opportunity for retailers to make a killing. Here’s a trick and a treat to propel your customer loyalty marketing.
Post-Halloween sales can be used to promote pre-holiday purchases. Offer your reward program members double points or discounts on Christmas purchases when they buy Halloween items, or follow up Halloween sales with digital messaging that promotes Christmas deals. Old loyalty program haunting your digital efforts? Dust off the cobwebs and digitise your customer loyalty marketing to benefit from targeted personalised rewards and offers as well as consumer data delivered in real-time to your CRM systems.
Halloween is scarily good news for retailers, with 87% of shoppers making more than one trip to find the perfect costume in-store and nearly half of customers purchasing fancy dress from physical stores instead of online. Meanwhile a study by Bond found that 70% of customers would change where they purchase to maximise the benefits they get. Don’t scare your customers away; incentivise them instead. You can make the most of increased footfall and build loyalty towards your brand by understanding what your customer wants and sending them personalised messaging and offers. With digital messaging you can target your customers with compelling offers as they shop and use their purchase history to make offers scarily relevant. Take your customer loyalty marketing to the next level with Eagle Eye AIR to create compelling digital promotions and rewards in real-time. Discover Eagle Eye products and start creating haunting offers.
As continued pressure to keep pace with tech-enabled consumers builds, one of the key attributes of future winners will be those who successfully integrate digital into their businesses. The importance of shifting to digital to satisfy consumer expectations and win in the digital age has never been clearer.
It is essential to digitally transform a retail business and deliver a consistent customer experience instore and online. But what are the most fundamental strategic steps you should take?
Among the recent news about leading UK retailer John Lewis, you couldn’t miss the Partnership rebrand and bringing together of its ‘My John Lewis’ and ‘myWaitrose’ loyalty schemes. John Lewis chairman Sir Charlie Mayfield confirmed plans to trial a combined loyalty scheme across its two retail banners as part of its move towards an integrated corporate brand identity.