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Blog
Did you know Halloween has overtaken Valentine’s Day as the UK’s third biggest seasonal event of the year? With customers spending between £300m – £400m in the run-up to the event (IBS Times), Halloween is the perfect opportunity for retailers to make a killing. Here’s a trick and a treat to propel your customer loyalty marketing.
Post-Halloween sales can be used to promote pre-holiday purchases. Offer your reward program members double points or discounts on Christmas purchases when they buy Halloween items, or follow up Halloween sales with digital messaging that promotes Christmas deals. Old loyalty program haunting your digital efforts? Dust off the cobwebs and digitise your customer loyalty marketing to benefit from targeted personalised rewards and offers as well as consumer data delivered in real-time to your CRM systems.
Halloween is scarily good news for retailers, with 87% of shoppers making more than one trip to find the perfect costume in-store and nearly half of customers purchasing fancy dress from physical stores instead of online. Meanwhile a study by Bond found that 70% of customers would change where they purchase to maximise the benefits they get. Don’t scare your customers away; incentivise them instead. You can make the most of increased footfall and build loyalty towards your brand by understanding what your customer wants and sending them personalised messaging and offers. With digital messaging you can target your customers with compelling offers as they shop and use their purchase history to make offers scarily relevant. Take your customer loyalty marketing to the next level with Eagle Eye AIR to create compelling digital promotions and rewards in real-time. Discover Eagle Eye products and start creating haunting offers.
Over 80% of sales are still completed in person, instore. So, how can the vast majority of sales occur on the High Street, but High Street retailers be fighting for survival?
The resilience of the flyer as a marketing tool has won out in the “print versus digital” debate among retail marketers. Today, the real debate is focused on how retailers can maximise the effectiveness of flyers as part of an integrated marketing toolset?
Tim Mason, Eagle Eye CEO, on the value of major events like Singles’ Day in China and how Alibaba is using this event to boost sales and understand their customers better.