United Kingdom Phone no: 0844 824 3686
Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
Manchester: Digital World Centre, 1 Lowry Plaza, The Quays, Manchester M50 3UB
sign-up to our newsletter to receive our latest news and updates
Whatever sector you operate in, our connected digital marketing solutions help you get closer to your customers
Explore eagle eye AIR – our market-leading platform for driving customer acquisition, engagement and loyalty
Discover the vision, the story and the people behind our rapidly-growing company
Find out the latest on our business strategy, financial reports and investment information
Take five minutes out to enjoy our fresh thinking on digital and mobile marketing and promotions
Blog
Did you know Halloween has overtaken Valentine’s Day as the UK’s third biggest seasonal event of the year? With customers spending between £300m – £400m in the run-up to the event (IBS Times), Halloween is the perfect opportunity for retailers to make a killing. Here’s a trick and a treat to propel your customer loyalty marketing.
Post-Halloween sales can be used to promote pre-holiday purchases. Offer your reward program members double points or discounts on Christmas purchases when they buy Halloween items, or follow up Halloween sales with digital messaging that promotes Christmas deals. Old loyalty program haunting your digital efforts? Dust off the cobwebs and digitise your customer loyalty marketing to benefit from targeted personalised rewards and offers as well as consumer data delivered in real-time to your CRM systems.
Halloween is scarily good news for retailers, with 87% of shoppers making more than one trip to find the perfect costume in-store and nearly half of customers purchasing fancy dress from physical stores instead of online. Meanwhile a study by Bond found that 70% of customers would change where they purchase to maximise the benefits they get. Don’t scare your customers away; incentivise them instead. You can make the most of increased footfall and build loyalty towards your brand by understanding what your customer wants and sending them personalised messaging and offers. With digital messaging you can target your customers with compelling offers as they shop and use their purchase history to make offers scarily relevant. Take your customer loyalty marketing to the next level with Eagle Eye AIR to create compelling digital promotions and rewards in real-time. Discover Eagle Eye products and start creating haunting offers.
Keep your eyes open for your invite to our exclusive annual event with guest speakers, industry insights followed by cocktails and canapes.
Discover the latest trends from the gift card market and how you can unlock a proven source of additional revenue. Download on-demand the webinar with Richard Ridley, our New Business Manager and Rich Millington, our Head of Product.
When you consider consumers are set to spend $16 billion on Father’s Day gifts in the US alone, it pays to consider how a gift card programme can help tap into this and other seasonal gifting opportunities. The digitalization of gift programmes affords businesses a unique opportunity to gain unprecedented levels of insight into new and existing customer behaviour.