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Total Retail: Why Your Brand Needs to Have the ‘Carbon Conversation,’ Part 1

Author: Tim Mason, CEO at Eagle Eye

Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain products on your shopping list for more sustainable ones? Perhaps you started biking to work instead of driving (if you're not working remotely) or invested in reusable household items like metal straws and glass jars. You aren't alone. A 2019 study found that 77 percent of people want to learn how to live more sustainably. Nearly 60 percent of consumers in a global survey said they're willing to change their shopping habits to reduce environmental impact, and 78 percent said it's at least moderately important that brands offer eco-friendly or "clean" products.

Read Tim's article on Total Retail.