Author: Miya Knights
Tim Mason, our CEO, still regularly gets asked about the driving force behind Tesco’s obsession with the customer during the 1990s. It spawned the Clubcard loyalty scheme as the apotheosis of its ‘Every Little Helps’ marketing strategy.
As a Tesco marketer at that time, he will tell you it came after extensive work to modernise Tesco’s business. Having caught up to the competition at the end of the 1980s, recession hit and it needed a new benchmark.
Read the rest of Miya's article in The Grocer here
in which she discusses how some of Facebook's greatest innovations are directly attributable to the culture and practices at the company and how retailers need to learn from the likes of Facebook if they are to share in the digital dividend and really put the data they generate to work.