This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice
contact

Contact us

United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Guildford,
Surrey, GU1 4HD

Manchester:
Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

Contact Us

More information

Newsletter

sign-up to our newsletter to receive our latest news and updates

Sign up

follow us on:

The Grocer: What retailers could learn from Facebook's culture and practices

Seize Digital
Author: Miya Knights
 
Tim Mason, our CEO, still regularly gets asked about the driving force behind Tesco’s obsession with the customer during the 1990s. It spawned the Clubcard loyalty scheme as the apotheosis of its ‘Every Little Helps’ marketing strategy.
 
As a Tesco marketer at that time, he will tell you it came after extensive work to modernise Tesco’s business. Having caught up to the competition at the end of the 1980s, recession hit and it needed a new benchmark.
 
Read the rest of Miya's article in The Grocer here in which she discusses how some of Facebook's greatest innovations are directly attributable to the culture and practices at the company and how retailers need to learn from the likes of Facebook if they are to share in the digital dividend and really put the data they generate to work.