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Digital has transformed the way we live. In almost every walk of life, the smartphone elevates our experience, adding value and streamlining the way we do things. Within retail, digital is transforming everything from the consumer experience, to marketing and the supply chain. The consumer is now a digital shopper, with the whole of the internet at their disposal – a gigantic cybermall that never shuts, and where the journey from browsing to buying can be condensed to mere seconds and often just one click. Read the rest of Tim’s article in The Grocer here to read his recommendations for cohesive, digital-led retail operations, identifying the in-store experience as the crucial area for providing the much-needed digital connection to consumers.
The Eagle Eye Finance team won the awards for their two nominations at the Finance Awards North West. The team won the Finance Team of the Year award and the Business Growth Award. The awards demonstrate the passion and dedication that the team put into every aspect of their work.
As continued pressure to keep pace with tech-enabled consumers builds, one of the key attributes of future winners will be those who successfully integrate digital into their businesses. The importance of shifting to digital to satisfy consumer expectations and win in the digital age has never been clearer.
It is essential to digitally transform a retail business and deliver a consistent customer experience instore and online. But what are the most fundamental strategic steps you should take?