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Blog
Digital has transformed the way we live. In almost every walk of life, the smartphone elevates our experience, adding value and streamlining the way we do things. Within retail, digital is transforming everything from the consumer experience, to marketing and the supply chain. The consumer is now a digital shopper, with the whole of the internet at their disposal – a gigantic cybermall that never shuts, and where the journey from browsing to buying can be condensed to mere seconds and often just one click. Read the rest of Tim’s article in The Grocer here to read his recommendations for cohesive, digital-led retail operations, identifying the in-store experience as the crucial area for providing the much-needed digital connection to consumers.
The success of the Government’s Eat Out to Help Out scheme proved that consumers love a bargain. But how can the hospitality industry now move beyond discounting to drive footfall and sales?
The UK advertising market is expected to decline by 7.5% in 2020, driven predominantly by the impending effects of Brexit, a lack of sporting events and consumers’ need to stay home during Covid-19 lockdowns.
Read why Eagle Eye's Head of Industry Insight, Miya Knights believes that next-generation loyalty schemes could make a difference to retailers, this Christmas in her latest The Grocer column here