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Blog
Digital has transformed the way we live. In almost every walk of life, the smartphone elevates our experience, adding value and streamlining the way we do things. Within retail, digital is transforming everything from the consumer experience, to marketing and the supply chain. The consumer is now a digital shopper, with the whole of the internet at their disposal – a gigantic cybermall that never shuts, and where the journey from browsing to buying can be condensed to mere seconds and often just one click. Read the rest of Tim’s article in The Grocer here to read his recommendations for cohesive, digital-led retail operations, identifying the in-store experience as the crucial area for providing the much-needed digital connection to consumers.
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This penultimate Eagle Eye blog serialising our CEO, Tim Mason’s new book, Omnichannel Retail: How to Build Winning Stores in a Digital World, tackles the critical subject of content that is fit for the digital age.
The challenge for traditional retailers is this: can the likes of Walmart, Coles and Woolworths master new digital skills faster than the digital natives can learn to become effective store retailers? Unless companies with large networks of stores solve this challenge, the likes of Amazon and Alibaba may one day dominate store retail as completely as they dominate e-commerce today.