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blog
The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purchase. Retailers and grocers use loyalty programmes to collect data from previous purchases, which is used to personalise offers for relevant products and drive footfall back to store. Whilst this technique has its successes, it’s difficult relying on the past to predict the future. It’s important to evolve beyond predicting, and actually engage with consumers, offering something truly compelling to change shopper behaviour. The best way to encourage engagement is through the smartphone. Thanks to increasingly sophisticated search engines, we can easily search for any product and instantly receive directions to the nearest store. However, once inside the store entrance, all mobile enablement ends and the consumer must either hunt for their product themselves or ask a customer advisor for help. Continue reading Tim’s article in The Grocer here, where he anticipates future scenarios of voice technology and smartphone enablement entering the food and beverage markets, allowing retailers to engage with customer’s movements, rather than simply predict them.
Join us at the MCA Managed Pub Conference - a must-attend event for pub operators & suppliers, providing deep insight that will enable them to maximise the relevance and resilience of their offering
Traditional staff rewards don't necessarily help you get the best from your people. The latest schemes are leading the way in employee motivation and wellbeing. Are you on board with the rewards revolution?
We are really proud to sponsor the World Retail Congress which runs from 17th to 19th April in Madrid. Our CEO Tim Mason will be speaking in the Leadership Programme intimate sessions on the 17th.
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