United Kingdom Phone no: 0844 824 3686
Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
Manchester: Digital World Centre, 1 Lowry Plaza, The Quays, Manchester M50 3UB
sign-up to our newsletter to receive our latest news and updates
Whatever sector you operate in, our connected digital marketing solutions help you get closer to your customers
Explore Eagle Eye AIR – our market-leading platform for driving customer acquisition, engagement and loyalty
Discover the vision, the story and the people behind our rapidly-growing company
Find out the latest on our business strategy, financial reports and investment information
Take five minutes out to enjoy our fresh thinking on digital and mobile marketing and promotions
Blog
The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purchase. Retailers and grocers use loyalty programmes to collect data from previous purchases, which is used to personalise offers for relevant products and drive footfall back to store. Whilst this technique has its successes, it’s difficult relying on the past to predict the future. It’s important to evolve beyond predicting, and actually engage with consumers, offering something truly compelling to change shopper behaviour. The best way to encourage engagement is through the smartphone. Thanks to increasingly sophisticated search engines, we can easily search for any product and instantly receive directions to the nearest store. However, once inside the store entrance, all mobile enablement ends and the consumer must either hunt for their product themselves or ask a customer advisor for help. Continue reading Tim’s article in The Grocer here, where he anticipates future scenarios of voice technology and smartphone enablement entering the food and beverage markets, allowing retailers to engage with customer’s movements, rather than simply predict them.
As Amazon Fresh aims to shake up online grocery delivery in the UK by making it part of Amazon Prime, read what impact the analysts, including Eagle Eye head of industry insight Miya Knights, think it will have on the market in George Nott’s article in The Grocer here.
As the govt EatOutToHelpOut scheme launches in the UK, our latest blog from Eagle Eye chief sales officer, Al Henderson, discusses how hospitality can maximise recovery by dealing with its discount dilemma to avoid a race to the bottom line, here.
Join Eagle Eye’s Founder and CTO, Steve Rothwell and Sarah Jarvis, Head of Solutions Marketing, for our Enterprise Loyalty and Promotions Execution webinar, taking place on Thursday 17th September.