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Blog
The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purchase. Retailers and grocers use loyalty programmes to collect data from previous purchases, which is used to personalise offers for relevant products and drive footfall back to store. Whilst this technique has its successes, it’s difficult relying on the past to predict the future. It’s important to evolve beyond predicting, and actually engage with consumers, offering something truly compelling to change shopper behaviour. The best way to encourage engagement is through the smartphone. Thanks to increasingly sophisticated search engines, we can easily search for any product and instantly receive directions to the nearest store. However, once inside the store entrance, all mobile enablement ends and the consumer must either hunt for their product themselves or ask a customer advisor for help. Continue reading Tim’s article in The Grocer here, where he anticipates future scenarios of voice technology and smartphone enablement entering the food and beverage markets, allowing retailers to engage with customer’s movements, rather than simply predict them.
The success of the Government’s Eat Out to Help Out scheme proved that consumers love a bargain. But how can the hospitality industry now move beyond discounting to drive footfall and sales?
The UK advertising market is expected to decline by 7.5% in 2020, driven predominantly by the impending effects of Brexit, a lack of sporting events and consumers’ need to stay home during Covid-19 lockdowns.
Read why Eagle Eye's Head of Industry Insight, Miya Knights believes that next-generation loyalty schemes could make a difference to retailers, this Christmas in her latest The Grocer column here