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Blog
The economic backdrop is tough, and the consumer is cautious. These are not auspicious conditions for 2018. Discounters such as Aldi, Lidl and B&M continue to open new stores and increase the pressure. Meanwhile the big four collectively have got stronger, with the laggard Asda showing signs of getting its mojo back. Click here to read the rest of Tim’s article in The Grocer, in which he reflects on major retail industry events of 2017 whilst providing his thoughts on 2018 and the opportunities for retailers to create data-driven customer journeys through omni-channel data collection.
Retailers attending this year’s National Retail Federation’s (NRF) conference, 2020 Vision: Retail’s Big Show, confirmed that 2020 would mark the start of a decade of customer insight becoming a key differentiator.
As nearly 40,000 delegates descended on New York to attend the annual retail trade show hosted by the US National Retail Federation (NRF), data – its ownership and monetisation – emerged as this year’s main theme.
Our CEO addresses the increasing demand for retailers to demonstrate they are responsible, careful and thoughtful by enabling the data, aka the customer, to pick genuinely the best offers.