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blog
The economic backdrop is tough, and the consumer is cautious. These are not auspicious conditions for 2018. Discounters such as Aldi, Lidl and B&M continue to open new stores and increase the pressure. Meanwhile the big four collectively have got stronger, with the laggard Asda showing signs of getting its mojo back. Click here to read the rest of Tim’s article in The Grocer, in which he reflects on major retail industry events of 2017 whilst providing his thoughts on 2018 and the opportunities for retailers to create data-driven customer journeys through omni-channel data collection.
To engage customers, increase loyalty and drive sales, retailers often employ several promotional tools at once. It’s not uncommon for retailers – large or small – to have a loyalty program in place while also deploying point-of-sale promotions, in-store offers, online promotions, and offers through social media. But when all of these channels are activated, a bigger challenge arises when a single customer engages with more than one of them: how does the retailer “see” that customer?
How the customer journey to restaurants and pubs starts on mobile and ends with a purchase.
There was plenty of reaction to the recent news that online fashion retailer Asos is abandoning its three-year-old A-List loyalty programme, even though it was popular among those customers who engaged with it. The naysayers said it was proof that loyalty is dead. To solve for this, operators engage with their customers using a variety of tools and channels: loyalty programs, email marketing, social media, gift cards, coupons, advertising, recommendation sites and native mobile apps.