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Blog
The economic backdrop is tough, and the consumer is cautious. These are not auspicious conditions for 2018. Discounters such as Aldi, Lidl and B&M continue to open new stores and increase the pressure. Meanwhile the big four collectively have got stronger, with the laggard Asda showing signs of getting its mojo back. Click here to read the rest of Tim’s article in The Grocer, in which he reflects on major retail industry events of 2017 whilst providing his thoughts on 2018 and the opportunities for retailers to create data-driven customer journeys through omni-channel data collection.
Watch the highlights from ‘Digital Connect 2019' - our annual tech event for the professionals in retail, grocery and hospitality.
Eagle Eye & Purple WiFi share best practice on how to build winning stores in a digital world. Using the practical guidance outlined in his successful new book, “Omnichannel Retail: How to build winning stores in a digital world." Tim Mason, Eagle Eye CEO provides exclusive insight on why it is so important for consumer businesses to connect digitally with customers, online and instore. Joined by Gavin Wheeldon, Purple CEO, who contributed to the book, they share their extensive experience of enabling digital customer connection in stores to boost sales, frequency and return on investment (ROI) from marketing engagement strategies.
Tim Mason launched the Tesco Clubcard in 1995 and re-wrote the rulebook on customer loyalty. Here he discusses the evolution of the scheme and how it allowed the supermarket to understand far more about its shoppers