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The economic backdrop is tough, and the consumer is cautious. These are not auspicious conditions for 2018. Discounters such as Aldi, Lidl and B&M continue to open new stores and increase the pressure. Meanwhile the big four collectively have got stronger, with the laggard Asda showing signs of getting its mojo back. Click here to read the rest of Tim’s article in The Grocer, in which he reflects on major retail industry events of 2017 whilst providing his thoughts on 2018 and the opportunities for retailers to create data-driven customer journeys through omni-channel data collection.
Join us at the MCA Managed Pub Conference - a must-attend event for pub operators & suppliers, providing deep insight that will enable them to maximise the relevance and resilience of their offering
It comes as no surprise that customer engagement is one of the principal factors determining success or failure for many sectors. Highly engaged customers are more valuable to your business that disengaged customers; research from analytics firm Gallup recently revealed they represent a 23% premium when it comes to profitability and lifetime value.
We live in a digital world where most retailers make it easy for consumers to locate their nearest store using their mobile device. Google Maps can direct you seamlessly to it. Yet, often, the only incentive that retailers give consumers to get that device out once they arrive in the store is to price compare at the shelf-edge.