At our Digital Connect event this month, we explored why mobile enablement is still very much a work in progress and addressed the consumer appetite for digital, asking whether customer expectations were being met.
Long gone are the days when a mobile phone was solely used to make calls. With the growing pace of technology, smartphones have changed the fabric of our lives, and have taken their place firmly in our hands everywhere we go. Businesses have had to adapt quickly to accommodate mobile as a route for customer experience, but they’re still missing out on a huge opportunity.
Read the rest of Tim Mason’s article in The Grocer here, in which he discusses the potential for mobile phone usage in improving the customer’s retail experience, and the possibility for one big player in the grocery world to take note and change the industry’s ways. New Eagle Eye research into in-store consumer behaviour reveals that the digital gap in physical stores has nothing to do with customer attitudes, but in fact the smartphone is still firmly in the consumer’s hand ready to enhance the shopping experience.