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The Grocer: M&S-Ocado proves collaboration is necessary to follow the customer

Seize Digital
In light of the news that M&S paid £750m for half of Ocado’s UK retail business in a new 50/50 joint venture, I was struck by the recent spate of collaborations and what they mean for the industry’s future.
I’ve previously highlighted others, including Carrefour and Google or Walmart and Flipkart, in grocery and beyond. All recognise a fundamentally changed world where they can’t go it alone, no matter how big.

Read the rest of Tim Mason's article in The Grocer here, in which he discusses the notion of "co-opetition" - the recent trend of co-operating with the competition, and provides his analysis of the M&S-Ocado tie up; a pairing of the best UK food brand with the best in UK online food delivery