United Kingdom Phone no: 0844 824 3686
Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
Manchester: Digital World Centre, 1 Lowry Plaza, The Quays, Manchester M50 3UB
sign-up to our newsletter to receive our latest news and updates
Whatever sector you operate in, our connected digital marketing solutions help you get closer to your customers
Explore Eagle Eye AIR – our market-leading platform for driving customer acquisition, engagement and loyalty
Discover the vision, the story and the people behind our rapidly-growing company
Find out the latest on our business strategy, financial reports and investment information
Take five minutes out to enjoy our fresh thinking on digital and mobile marketing and promotions
Blog
In days gone by, getting customers into stores revolved around blunderbuss techniques like loss leaders or cut-price essentials. While they drive the top line, promotion strategies need to be more sustainable from a profitability point of view. In the digital age, personalisation adds a new dimension to pricing and promotions. A typical blanket offer affects customers in three different ways. An offer of £5 off a £50 basket will be wasted on a customer who normally spends £25. If they usually spend £50 this offer simply rewards them for their normal behaviour, but to a customer who usually spends £40 it’s likely to drive £10 of extra sales. Continue reading Tim Mason’s article in The Grocer, in which he advises on the opportunities for data insight and how this can lead to hyper-personalised promotions, rather than irrelevant blanket offers. Tim also talks about changing consumer behaviour to your advantage, and touches on the bursting potential for hyper-personalised pricing to give brands and retailers a competitive advantage.
This article by Boston Consulting Group (BCG) is a “must read” for retailers reviewing their promotions strategy.
To buy or to build new technology? What retailers need to know about both options and how they can avoid the four common pitfalls in their “buy” versus “build” decision.
Eagle Eye Solutions is included in both the loyalty standalone and loyalty embedded functionality segments with the grocery, retail, and hospitality vendor market focuses.