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Blog
In days gone by, getting customers into stores revolved around blunderbuss techniques like loss leaders or cut-price essentials. While they drive the top line, promotion strategies need to be more sustainable from a profitability point of view. In the digital age, personalisation adds a new dimension to pricing and promotions. A typical blanket offer affects customers in three different ways. An offer of £5 off a £50 basket will be wasted on a customer who normally spends £25. If they usually spend £50 this offer simply rewards them for their normal behaviour, but to a customer who usually spends £40 it’s likely to drive £10 of extra sales. Continue reading Tim Mason’s article in The Grocer, in which he advises on the opportunities for data insight and how this can lead to hyper-personalised promotions, rather than irrelevant blanket offers. Tim also talks about changing consumer behaviour to your advantage, and touches on the bursting potential for hyper-personalised pricing to give brands and retailers a competitive advantage.
Join Eagle Eye's Brands Manager, Catherine Titherington and Voxly Digital’s Head of Strategy, Rozzi Meredith for our webinar on how brands can use Voice Assistants like Amazon Alexa to drive engagement and conversion for promotion and shopper marketing campaigns.
In QSR Magazine, our Director of New Business Development Sean Keith discusses how subscription services can shore up revenues for restaurants through recovery and well into the new normal.
We're partnering with revenue management platform, Chargebee to help retail and hospitality operators drive customer engagement and recurring revenue through subscription services.