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blog
In days gone by, getting customers into stores revolved around blunderbuss techniques like loss leaders or cut-price essentials. While they drive the top line, promotion strategies need to be more sustainable from a profitability point of view. In the digital age, personalisation adds a new dimension to pricing and promotions. A typical blanket offer affects customers in three different ways. An offer of £5 off a £50 basket will be wasted on a customer who normally spends £25. If they usually spend £50 this offer simply rewards them for their normal behaviour, but to a customer who usually spends £40 it’s likely to drive £10 of extra sales. Continue reading Tim Mason’s article in The Grocer, in which he advises on the opportunities for data insight and how this can lead to hyper-personalised promotions, rather than irrelevant blanket offers. Tim also talks about changing consumer behaviour to your advantage, and touches on the bursting potential for hyper-personalised pricing to give brands and retailers a competitive advantage.
Join us at the MCA Managed Pub Conference - a must-attend event for pub operators & suppliers, providing deep insight that will enable them to maximise the relevance and resilience of their offering
Traditional staff rewards don't necessarily help you get the best from your people. The latest schemes are leading the way in employee motivation and wellbeing. Are you on board with the rewards revolution?
We are really proud to sponsor the World Retail Congress which runs from 17th to 19th April in Madrid. Our CEO Tim Mason will be speaking in the Leadership Programme intimate sessions on the 17th.
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