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Blog
In days gone by, getting customers into stores revolved around blunderbuss techniques like loss leaders or cut-price essentials. While they drive the top line, promotion strategies need to be more sustainable from a profitability point of view. In the digital age, personalisation adds a new dimension to pricing and promotions. A typical blanket offer affects customers in three different ways. An offer of £5 off a £50 basket will be wasted on a customer who normally spends £25. If they usually spend £50 this offer simply rewards them for their normal behaviour, but to a customer who usually spends £40 it’s likely to drive £10 of extra sales. Continue reading Tim Mason’s article in The Grocer, in which he advises on the opportunities for data insight and how this can lead to hyper-personalised promotions, rather than irrelevant blanket offers. Tim also talks about changing consumer behaviour to your advantage, and touches on the bursting potential for hyper-personalised pricing to give brands and retailers a competitive advantage.
Watch the video of our H1 2020 Interim Results presentation.
Nothing is more important than people’s health and safety in the wake of the latest, novel coronavirus disease (Covid-19), Yet, as governments and health organisations take measures to slow its spread, such as limiting travel and social gatherings, consumer-facing businesses are being urged to adopt an omnichannel response to cope with its impact.
Eagle Eye ANZ General Manager, Jonathan Reeves catches up with Inside Retail Australia to discuss how online groceries can keep up with the surge of home deliveries during the Covid-19 pandemic.