United Kingdom Phone no: 0844 824 3686
Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
Manchester: Digital World Centre, 1 Lowry Plaza, The Quays, Manchester M50 3UB
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Blog
In days gone by, getting customers into stores revolved around blunderbuss techniques like loss leaders or cut-price essentials. While they drive the top line, promotion strategies need to be more sustainable from a profitability point of view. In the digital age, personalisation adds a new dimension to pricing and promotions. A typical blanket offer affects customers in three different ways. An offer of £5 off a £50 basket will be wasted on a customer who normally spends £25. If they usually spend £50 this offer simply rewards them for their normal behaviour, but to a customer who usually spends £40 it’s likely to drive £10 of extra sales. Continue reading Tim Mason’s article in The Grocer, in which he advises on the opportunities for data insight and how this can lead to hyper-personalised promotions, rather than irrelevant blanket offers. Tim also talks about changing consumer behaviour to your advantage, and touches on the bursting potential for hyper-personalised pricing to give brands and retailers a competitive advantage.
We'll be in Vancouver from 15 - 18 October to attend Retail West 2019 and demonstrate how to achieve customer acquisition, personalization and loyalty through digital technology.
We'll be attending the Bar & Nightclub Conference this year at the fantastic Troxy in London. Come meet with us and learn more about the work we're doing for All Bar One, Walkabout Bars, O'Neills, Yates, Nicholsons Pubs, Carlsberg and Bacardi.
Eagle Eye recently welcomed invited clients and guests to share insight on the latest customer engagement developments and innovations during its Digital Connect event, held in central London. The annual event celebrates best-practice knowledge of Eagle Eye client successes using its AIR platform and products to establish and grow valuable digital connections with their customers, both offline and online.