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The Grocer: What can we learn from the Chinese giants leading the way on data-driven digital strategy?

Seize Digital
Author: Tim Mason, CEO of Eagle Eye
 

Established retailers must ensure they know how to win with customers in today’s digitally enabled competitive landscape by learning from the likes of Alibaba, Amazon and JD.com’s online-first advantages.

Their technology-based innovation and digital strategies have enabled these e-commerce giants to harness the opportunity to know and market to their customers in far more effectively targeted and data-driven ways.

Read the rest of Tim's article in The Grocer here.