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Blog
Established retailers must ensure they know how to win with customers in today’s digitally enabled competitive landscape by learning from the likes of Alibaba, Amazon and JD.com’s online-first advantages.
Their technology-based innovation and digital strategies have enabled these e-commerce giants to harness the opportunity to know and market to their customers in far more effectively targeted and data-driven ways. Read the rest of Tim's article in The Grocer here.
Watch the highlights from ‘Digital Connect 2019' - our annual tech event for the professionals in retail, grocery and hospitality.
Eagle Eye & Purple WiFi share best practice on how to build winning stores in a digital world. Using the practical guidance outlined in his successful new book, “Omnichannel Retail: How to build winning stores in a digital world." Tim Mason, Eagle Eye CEO provides exclusive insight on why it is so important for consumer businesses to connect digitally with customers, online and instore. Joined by Gavin Wheeldon, Purple CEO, who contributed to the book, they share their extensive experience of enabling digital customer connection in stores to boost sales, frequency and return on investment (ROI) from marketing engagement strategies.
Tim Mason launched the Tesco Clubcard in 1995 and re-wrote the rulebook on customer loyalty. Here he discusses the evolution of the scheme and how it allowed the supermarket to understand far more about its shoppers