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Blog
Author: Tim Mason, CEO at Eagle Eye The global coronavirus pandemic has created an environment where it’s out with the old and in with the new, according to Eagle Eye CEO Tim Mason in his latest column for The Grocer. Find out why he thinks the sector must invest in digital for post-lockdown omnichannel growth to sustain short-term gains. Read the article here.
Can your brand gather data from customers directly? Knowing how to generate and use zero-party data effectively could make or break your brand’s growth goals in 2022.
Tomorrow's personalisation is about providing value to your consumers in the “moment”. Whether you have them on your app, site or in-store, you need to provide them with something that will generate affinity towards your brand, that might be based on their environment, location, time, activity and other factors.
Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain products on your shopping list for more sustainable ones? Read more.