This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice
contact

Contact us

United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Guildford,
Surrey, GU1 4HD

Manchester:
Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

Contact Us

More information

Newsletter

sign-up to our newsletter to receive our latest news and updates

Sign up

follow us on:

The Grocer: Inside Amazon's Go store in New York

Seize Digital
Author: Tim Mason
 
Recently I had the chance to visit the Amazon Go Brookfield Place store in downtown New York. I knew in advance I wouldn’t be able to enter without scanning an Amazon Go app code, so I downloaded the app from a link I’d been sent.
 
All in all, the registration process took about seven minutes – not too bad in a shopping centre, but I could imagine it would be a hell of a faff outside, in the rain.
 
From then on, however, as a technological experiment, it was completely faff-free. I observed people doing stuff on their phones, walking in, grabbing two items and walking out, without breaking concentration or step.
 
Read the rest of Tim's article in The Grocer here in which he rates Amazon on their Go store in New York City, discussing the areas in which they are winning as well as those that need improvement.