Author: Tim Mason
I have always believed you manage what you measure. I first discovered this through the ability to connect directly with customers during my time at Tesco. Clubcard gave the grocer the opportunity to be data-driven.
This was before the days where digital technologies connected places, things and, most importantly, people. Even so, 40% of sales after the first mailing were driven by Clubcard redemptions and bigger member baskets.
Read the rest of Tim's article in The Grocer here
in which he discusses the value of data to Walmart as they compete with the pureplays moving offline.