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The Grocer: China’s huge Singles’ Day event shows value of direct digital communications

Seize Digital
Author: Tim Mason, CEO of Eagle Eye
 

If anyone doubted the significance of China’s annual Singles’ Day, Alibaba’s recent record-breaking sales prove the shopping holiday is not to be underestimated.

It is like Alibaba’s version of Amazon’s Prime Day. But much, much bigger: estimates suggest over five times bigger in fact. This year’s $38.4-bn bonanza saw the Chinese giant surpass last year’s record in 16.5 hours.

Read the rest of Tim's article in The Grocer here.