We use essential cookies for our website to work. We also use other cookies to give you the best experience on our website. Further information can be found on our Cookie Policy.
United Kingdom Phone no: 0844 824 3686
Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
Manchester: Digital World Centre, 1 Lowry Plaza, The Quays, Manchester M50 3UB
sign-up to our newsletter to receive our latest news and updates
whatever sector you operate in, our connected digital marketing solutions help you get closer to your customers
explore eagle eye AIR – our market-leading platform for driving customer acquisition, engagement and loyalty
discover the vision, the story and the people behind our rapidly-growing company
find out the latest on our business strategy, financial reports and investment information
take five minutes out to enjoy our fresh thinking on digital and mobile marketing and promotions
blog
IGD’s latest grocery market forecast highlights the boom in convenience. The recent spate of activity, such as Morrisons and McColl’s, Tesco and Booker, and B&M and Heron Foods, are all examples of businesses looking to get scale benefits into smaller stores. Since big operators like Tesco started to successfully translate the value and capabilities of running big stores back into small stores with the likes of Express, the modern c-store has all the benefits of accessibility and is a much better competitor to larger stores in range and pricing compared to the 1970s equivalent. Find the full version of Tim’s article here to read his views about the data hole caused by convenience stores. Convenience stores are challenged by their small store model and different audiences. Find out how this could be overcome through new data collection techniques and smartphone-enablement to avoid wasting this important channel.
Whether Amazon, Uber or Alibaba, there's a lot written about these digital-only players and the impact they're having on the traditional high-street and more traditional businesses. But maybe they're missing the real challenge - customers just don't want what you sell. Or more specifically, how you sell it. You can argue about tax advantages, skirting existing regulations or the perceived benefit of not being tied to an existing estate of bricks and mortar stores. However, the real advantage these digital businesses have is simply a focus on the customer rather than the product.
Retailers understand that loyalty programs are crucial to their success, not only in terms of generating incremental purchases but for better understanding their customer behaviors, preferences and motivations. But what makes a loyalty program effective? Are there key pillars retailers must embrace to get loyalty right? And what happens when consumers – and the retail landscape itself – starts to evolve?
Marks & Spencer has just announced an exclusive joint venture UK partnership with startup accelerator Founders Factory to develop emerging retail technologies. The news follows barely a month after forging a partnership with Microsoft to integrate AI technologies into its customer experience, stores and wider operations, as highlighted by Eagle Eye CEO Tim Mason last month.