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The Grocer: C-stores need their own data revolution

IGD’s latest grocery market forecast highlights the boom in convenience. The recent spate of activity, such as Morrisons and McColl’s, Tesco and Booker, and B&M and Heron Foods, are all examples of businesses looking to get scale benefits into smaller stores.

Since big operators like Tesco started to successfully translate the value and capabilities of running big stores back into small stores with the likes of Express, the modern c-store has all the benefits of accessibility and is a much better competitor to larger stores in range and pricing compared to the 1970s equivalent.

Find the full version of Tim’s article here to read his views about the data hole caused by convenience stores. Convenience stores are challenged by their small store model and different audiences. Find out how this could be overcome through new data collection techniques and smartphone-enablement to avoid wasting this important channel.