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Blog
Author: Miya Knights, Head of Insight at Eagle Eye Solutions Are multichannel operators missing a trick by failing to offer a seamless brand experience? Eagle Eye's Head of Industry Insight, Miya Knights talks about how the omnichannel approach is key in today's sophisticated world of shopping. Read the article in Ring Central article, here.
To find out more about the winning strategies driving Omnichannel Retail and enter our competition to win a copy, click here.
Promotions are at the core of how grocers communicate value to consumers and drive traffic into stores. Are they equipped for the Covid-19 crisis?
The most important consideration for everyone right now is staying safe and healthy as the global response to Covid-19 evolves daily. But the crisis has also generated some amazing, positive acts of kindness, ingenuity and innovation, particularly among the hardest hit in the out-of-home Hospitality and Food & Beverage (F&B) sectors.
In an interview conducted before the pandemic, Miya Knights talks with The Business Book Awards team about her and Tim Mason's vision behind their book, Omnichannel Retail: How to Build Winning Stores in a Digital World.