This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice

Contact us

United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Surrey, GU1 4HD

Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

Contact Us

More information


sign-up to our newsletter to receive our latest news and updates

Sign up

follow us on:

Retailbiz: To buy or to build new technology?

Author: Jonathan Reeve, General Manager (APAC) at Eagle Eye

Technology’s role has become more critical in retailing today. When deciding whether to buy vs. build new technology, retailers should consider which option best meets their customers’ needs, is simpler for their team members, and is cost effective.  

Eagle Eye’s Jonathan Reeve discusses using the “Better, Simpler, Cheaper” framework when approaching the decision to buy or build in his latest column in RetailBiz.