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RetailBiz: Get on board with ‘green’ or get left behind

Author: Tim Mason, Chief Executive Officer at Eagle Eye

Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. A shopper reducing their carbon footprint by biking to a store instead of driving wants the products they purchase to mirror their commitment to go green. In fact, 78% of consumers say it’s important to them that brands have eco-friendly product choices available for purchase.

Read more of Tim's article about how Australian consumers are becoming more aware of the need for green purchases here, in RetailBiz.