This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice

Contact us

United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Surrey, GU1 4HD

Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

Contact Us

More information


sign-up to our newsletter to receive our latest news and updates

Sign up

follow us on:

Retail Merchandiser: understanding the 'three Cs' of successfully unlocking retail loyalty

By Anthony Stevenson
Retailers understand that loyalty programs are crucial to their success, not only in terms of generating incremental purchases but for better understanding their customer behaviors, preferences and motivations. But what makes a loyalty program effective? Are there key pillars retailers must embrace to get loyalty right? And what happens when consumers – and the retail landscape itself – starts to evolve?
Even in a shifting environment, there are bedrock principles on which retailers can build a successful loyalty program. We call them the “three Cs” of loyalty: customers, content and connection. But before applying these three principles, it’s critical to look at the challenges facing retailers, particularly with respect to loyalty.

Read the rest of Anthony's article on Retail Merchandiser here in which he explores the solid foundations for loyalty program success: Customers, Content and Connection.