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Retail Insider: How Canadian retailers can fight fraud with digital offers and staff rewards

Seize Digital
Author: Tim Mason
Fraud is one of the closest things we have to a universal business challenge. No sector, industry or company is immune. The issue is on the rise in Canada and the stakes couldn’t be higher.
Recent research from the Retail Council of Canada shows business fraud grew at an alarming rate of 78% YOY in 2017. This mirrors what’s happening in other industries as well. In the Canadian food and beverage sector, recent research found that fraud is a major challenge, with 79% of operators experiencing its negative impact in some way.

Something must be done to address this issue. Fortunately there are solutions, powered by digital technologies, to combat both consumer and staff-related fraud. Better still, these solutions can also facilitate more effective performance marketing and longer-lasting employee satisfaction and customer loyalty.

Read the rest of Tim's article in Retail Insider here.