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Retail Customer Experience: Mobile retail apps: Balancing benefits with costs

Seize Digital
Author: Sean Keith

Retailers rely on their consumer-facing mobile apps to engage loyal customers at crucial search, browse and discovery phases of their shopping journeys and purchase cycles. But can retailers do more to boost the success and profitability of their mobile app strategies?

Worldwide, shopping app downloads grew to 5.70 billion in 2018, up 9.3% over 2017. Retail and e-commerce apps also have the highest retention rates compared to all other app categories. What does this mean for retailers? New retail app users are on the rise and — if the app is easy, useful, seamless and frictionless — they'll likely return more often to use it once downloaded.

Read the full article
Read the rest of Sean's article in Retail Customer Experience here, which explores the three types of costs involved in developing a mobile app, the options available and the factors to consider beforehand.