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Blog
Author: Sean Keith, Business Development Director at Eagle Eye The COVID-19 pandemic has thrust most industries into a necessary business model evolution. For the restaurant and foodservice industry, some may label this shift as a “digital revolution.” Though some businesses may have initially rejected third-party delivery apps, due to their high cost, the 2020 pandemic has made them nearly a prerequisite for operations. However, according to Sean Keith, director of new business development at Eagle Eye, the problem with third-party apps is that they are looking out for number-one – not the individual restaurants who populate their platforms. The data they gather is used to drive customers to similar restaurants and to encourage engagement with the app, helping to line the pockets of the companies who develop these solutions. Read the full article in Restobiz here.
In this webinar, Jonathan Reeve, General Manager at Eagle Eye and Adam Schaffer, Co-Founder and Managing Partner at Ellipsis will share insights on how loyalty programs can capitalise on the retail media opportunity to generate new revenues, and optimise Return on Loyalty.
Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss how digital has disrupted retailers’ traditional marketing and promotion models, some of the challenges they face and what investments are needed to win the digital marketing race.
The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effective after 25 years, and what are the drivers of emotional vs. transactional loyalty?