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Blog
Author: Sean Keith, Business Development Director at Eagle Eye The COVID-19 pandemic has thrust most industries into a necessary business model evolution. For the restaurant and foodservice industry, some may label this shift as a “digital revolution.” Though some businesses may have initially rejected third-party delivery apps, due to their high cost, the 2020 pandemic has made them nearly a prerequisite for operations. However, according to Sean Keith, director of new business development at Eagle Eye, the problem with third-party apps is that they are looking out for number-one – not the individual restaurants who populate their platforms. The data they gather is used to drive customers to similar restaurants and to encourage engagement with the app, helping to line the pockets of the companies who develop these solutions. Read the full article in Restobiz here.
The need to protect consumers’ data privacy is changing the tools available to marketers and, in the process, affecting their ability to personalize content that helps them connect engagement to demand. In this piece, originally published on Modern Marketing Today, Eagle Eye’s Joel Percy discusses how the removal of third party cookies will affect marketers and what they can do to continue to personalize their engagement with customers and deliver success to their brands.
Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. Read more of Tim's article about how Australian consumers are becoming more aware of the need for green purchases here, in RetailBiz.
What will Black Friday look like this year? After 18 months of pandemic disruption, will the lure of pre-Christmas bargains tempt shoppers out again? 🏷 To discuss your promotions and loyalty plans, get in touch touch with us today 💬