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Blog
Author: Sean Keith, Business Development Director at Eagle Eye The COVID-19 pandemic has thrust most industries into a necessary business model evolution. For the restaurant and foodservice industry, some may label this shift as a “digital revolution.” Though some businesses may have initially rejected third-party delivery apps, due to their high cost, the 2020 pandemic has made them nearly a prerequisite for operations. However, according to Sean Keith, director of new business development at Eagle Eye, the problem with third-party apps is that they are looking out for number-one – not the individual restaurants who populate their platforms. The data they gather is used to drive customers to similar restaurants and to encourage engagement with the app, helping to line the pockets of the companies who develop these solutions. Read the full article in Restobiz here.
Working with our partner XInfluence, this webinar takes a simple step by step approach on how influencer campaigns can be set up quickly and efficiently to engage consumers to drive footfall into store to purchase your Brand.
We're partnering with influencer marketing platform, XInfluence to provide FMCG brands and advertisers with an end-to-end influencer marketing solution for driving omnichannel sales.
As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 95% of text messages are opened within 3 minutes of being delivered, and Juniper Research estimate 3.5 trillion business SMS will be sent by 2023.