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Progressive Grocer: Marketing During a Pandemic

Author: Bridget Goldschmidt, Progressive Grocer

Eagle Eye Head of Industry Insight, Miya Knights notes, “There are some basic rules that grocers and fast-moving consumer goods (FMCG) brands need to apply to all immediate and near-to-midterm promotional activity.” 

Read the Progressive Grocer article here to learn more about effective promotions during Covid-19.