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Blog
Not sure whether to go for a plastic or digital loyalty card? It’s far cheaper to retain current customer than to gain new ones. But most people in the UK belong to eight loyalty programs on average, indicating customers remain fickle in their purchasing preferences. Here we weigh up the benefits of a digital loyalty program to beat the competition.
Traditional, non-digital loyalty programs are super simple to get up and running. Customers are familiar with these cards and they’re straightforward to use. But how many times are loyalty cards lost or left at home? Other cons of plastic programs include:
Retailers that ditch the plastic cards save money on production and avoid sending their customers irrelevant and untimely offers. In our latest research 59% of older millennials (25-34 year-olds) also stated that it was important for a loyalty scheme to offer a digital option. Find out more in our loyalty whitepaper. Further benefits of digital loyalty cards include:
The current generation of consumers feel less loyal to brands than previous generations according to statistics. So what’s the answer?
Ready to get started? Discover our quick and easy online loyalty software today, whether you’re digitising an existing scheme or starting from scratch.
Join Eagle Eye's Brands Manager, Catherine Titherington and Voxly Digital’s Head of Strategy, Rozzi Meredith for our webinar on how brands can use Voice Assistants like Amazon Alexa to drive engagement and conversion for promotion and shopper marketing campaigns.
In QSR Magazine, our Director of New Business Development Sean Keith discusses how subscription services can shore up revenues for restaurants through recovery and well into the new normal.
We're partnering with revenue management platform, Chargebee to help retail and hospitality operators drive customer engagement and recurring revenue through subscription services.