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Blog
Author: Al Henderson, Chief Sales Officer at Eagle Eye Solutions Nothing is more important than people’s health and safety in the wake of the latest, novel coronavirus disease (Covid-19), yet as governments and health organisations take measures to slow its spread, such as limiting travel and social gatherings, consumer-facing businesses are being urged to adopt an omnichannel response to cope with its impact. Many saw sales fall well below their usual levels as consumers stay away from retail stores and food and beverage (F&B) outlets, even before many have been forced to close by lockdowns imposed across the world. Wireless Social, the hospitality Wi-Fi provider and Eagle Eye partner, for example, tracked an average 69% year-on-year decline in footfall to its clients’ venues over the last week alone. This unprecedented impact prompted the likes of Primark to suspend trading of its shares and WHSmith, among others, to issue profit warnings. But many businesses are also using digital to mitigate the negative effect on sales and loyalty. They can also use the steps they take now to engage customers digitally and capitalise on the time when business returns to normal, as it is beginning to in China where Apple and Uniqlo are starting to reopen stores. In the meantime, the most important consideration is to keep customers up to date, with digital engagement taking precedence. So, Eagle Eye has drawn on its digital marketing scale and reliability across consumer retail, hospitality and brand sectors to collate some best practice tips that can help reduce the impact of Covid-19 on customers, staff, sales and cashflow, both off- and online:
To learn how Eagle Eye digital marketing can help your support business during these unprecedented times, and prepare for the immediate and long-term future, please contact us here.
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