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Modern Restaurant Management: Boosting Customer Engagement: Three Way F&B Operators Can Maximise Their Mobile Strategies

Seize Digital
Author: Anthony Stevenson

Do you have a mobile strategy designed to drive customer engagement at your restaurant? Do you have a mobile app that diners find valuable and useful, and does it work to optimize marketing and advertising that can drive more customers through the door? What if your mobile strategy could work much harder for you, leading to increased visits, higher checks and more covers? Our research proves that it can.

Eagle Eye’s 2018 industry survey called Changing Tastes & Flavors, looked into the changing dining habits of 2,000 Canadian consumers and how 200 of the food and beverage (F&B) operators serving them plan to adapt. The survey revealed that launching a mobile app was currently the biggest priority for F&B operators, with 54% saying it was extremely important for their business.
 
Read the rest of the article in Modern Restaurant Management here, in which Anthony Stevenson, our International New Business Director, discusses the opportunities available to F&B operators through the use of mobile apps and digital engagement.