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Multichannel Merchant: The four attributes of a highly successful digital engagement strategy

Seize Digital
Author: Anthony Stevenson
 
Where do your customers spend their precious free time – and, more importantly, their money? The answer is increasingly on digital channels, especially websites and apps on mobile devices.
 
The numbers bear this out – in 2018, total worldwide sales revenue generated from within apps grew by 63% YOY. eMarketer forecasts that US retail mobile commerce sales will reach $268 billion this year, up nearly 30% from 2018. By 2020, that figure will increase to $338 billion and account for nearly half of total US retail ecommerce sales. As this digital channel growth shows no sign of slowing down, it represents a significant revenue opportunity for brands, retailers and other consumer-facing businesses.
 
In the race to capture some of this growth, only those businesses with an effective digital strategy will win. But what does an effective strategy look like and how can businesses successfully create and execute against it?
 
Read the rest of Anthony's article in Multichannel Merchant here.