If I were to highlight one strategic trend from the headlines this year, it is that retailers are finally starting to shift their digital transformation efforts up a gear.
In August, Ofcom underlined why retail must redouble its efforts in following the customer online when it revealed near ubiquitous levels of UK smartphone penetration. One-to-one marketing is now a potential reality, not a dream. Retailers are playing catch-up to digitise their operations in line with an e-commerce presence, as exemplified by Casino’s Monoprix banner teaming up with Amazon for rapid urban grocery delivery.
Read the rest of Tim's article in The Grocer here
in which he discusses the year's best examples of digital transformation within retail and grocery, and the important role that loyalty schemes and mobile apps play in brick-and-mortar business.