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You’ve written your marketing list but have you checked it twice? Many marketers leave loyalty off the table at Christmas in favour of short-term sales, but the long-term strategy has more rewards. Take note of 3 promotion ideas to bring loyalty home this season.
Make use of location triggers to serve promotions to Christmas shoppers as they interact with your business. As your customer are browsing the aisles they’ll be able to receive and redeem product coupons in real-time. Better still, your customers can be served coupons for use in the New Year to increase sales and drive footfall. With digital promotions software you can set up location triggers and view the online/offline customer journey to create incentives for customers to visit more frequently or increase spend.
Digital natives don’t look for the cheapest deals; they demand a personalised approach to promotions and rewards. Build loyalty and value with your customer on a one-to-one basis with digital messaging, encompassing email, push notifications and SMS. Utilise basket data to send relevant push notifications to customers and deliver promotions, offers and rewards in real-time. With low set-up costs and a highly flexible nature, digital engagement tools are a superb way to enhance consumer experience and assist loyalty this Christmas and beyond.
Real-time data – facilitated by digital promotions platforms such as Eagle Eye AIR – is key to understanding purchasing habits and incentivising loyalty during the hectic shopping season. Create meaningful festive rewards for your loyalty scheme members with a little help from your data. Use your CRM system to provide relevant individual or grouped promotions to reward scheme members, then utilise SMS, email & push notifications to encourage action. A good method is to map gift purchases from last year and then remarket to customers based on these purchases. Looking to get loyalty wrapped up this season? We deliver the rewards platform you need to build and manage your loyalty proposition and can digitise your existing schemes. Get in touch today to discuss your promotion ideas.
The results are in for Black Friday and it’s not good - even with potentially large price discounts, consumers still didn’t respond well, with like-for-like sales down 0.5% last month and footfall dropping 5.5% post Black Friday – almost double the decline of the previous year. Lessons from 2017 also proved that cutting prices simply cut margins and profitability, without increasing customer demand.
To achieve lasting, in-depth customer loyalty, retailers must develop keen insights into their customers, understand their behaviors and preferences, and deliver valuable, relevant offers and communications to customers based on those insights. To do that, they need connected customer data.