United Kingdom Phone no: 0844 824 3686
Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
Manchester: Digital World Centre, 1 Lowry Plaza, The Quays, Manchester M50 3UB
sign-up to our newsletter to receive our latest news and updates
Whatever sector you operate in, our connected digital marketing solutions help you get closer to your customers
Explore eagle eye AIR – our market-leading platform for driving customer acquisition, engagement and loyalty
Discover the vision, the story and the people behind our rapidly-growing company
Find out the latest on our business strategy, financial reports and investment information
Take five minutes out to enjoy our fresh thinking on digital and mobile marketing and promotions
Blog
You’ve written your marketing list but have you checked it twice? Many marketers leave loyalty off the table at Christmas in favour of short-term sales, but the long-term strategy has more rewards. Take note of 3 promotion ideas to bring loyalty home this season.
Make use of location triggers to serve promotions to Christmas shoppers as they interact with your business. As your customer are browsing the aisles they’ll be able to receive and redeem product coupons in real-time. Better still, your customers can be served coupons for use in the New Year to increase sales and drive footfall. With digital promotions software you can set up location triggers and view the online/offline customer journey to create incentives for customers to visit more frequently or increase spend.
Digital natives don’t look for the cheapest deals; they demand a personalised approach to promotions and rewards. Build loyalty and value with your customer on a one-to-one basis with digital messaging, encompassing email, push notifications and SMS. Utilise basket data to send relevant push notifications to customers and deliver promotions, offers and rewards in real-time. With low set-up costs and a highly flexible nature, digital engagement tools are a superb way to enhance consumer experience and assist loyalty this Christmas and beyond.
Real-time data – facilitated by digital promotions platforms such as Eagle Eye AIR – is key to understanding purchasing habits and incentivising loyalty during the hectic shopping season. Create meaningful festive rewards for your loyalty scheme members with a little help from your data. Use your CRM system to provide relevant individual or grouped promotions to reward scheme members, then utilise SMS, email & push notifications to encourage action. A good method is to map gift purchases from last year and then remarket to customers based on these purchases. Looking to get loyalty wrapped up this season? We deliver the rewards platform you need to build and manage your loyalty proposition and can digitise your existing schemes. Get in touch today to discuss your promotion ideas.
Keep your eyes open for your invite to our exclusive annual event with guest speakers, industry insights followed by cocktails and canapes.
Join us at Food & Grocery Australia where our CEO Tim Mason is speaking. The conference concentrates exclusively on the fast moving consumer goods and retail industry and the 2019 program offers exceptional value for your time and commitment, greater industry insights, greater breadth of opinion and greater business deliverables.
Meet with us at the UKGCVA Conference in London in March - the gift card industry event of the year. Catch up with our team to hear the latest about our Gift offering and be the first to know the latest insights from the gift card industry.