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Blog
Author: Jonathan Reeve, General Manager - ANZ, Eagle Eye Solutions The rise of Buy Now Pay Later (BNPL) providers such as Afterpay has caused dramatic changes in the way Australians shop. According to a recent survey by Mozo, around 30 per cent of Australian adults now have a BNPL account. Half of those BNPL users say they have stopped using their credit card and spend is increasingly shifting to the providers’ own apps – increasing from 14 per cent to 27 per cent of purchases. And yet beneath the headline numbers there is an interesting picture when we consider the sectors in which BNPL has really taken off. Three sectors dominate here: clothing, appliances, and home and entertainment. Yet the category where Australians spend the most money – groceries – has seen hardly any impact. Read the full article in Inside FMCG here.
Join Eagle Eye's Brands Manager, Catherine Titherington and Voxly Digital’s Head of Strategy, Rozzi Meredith for our webinar on how brands can use Voice Assistants like Amazon Alexa to drive engagement and conversion for promotion and shopper marketing campaigns.
In QSR Magazine, our Director of New Business Development Sean Keith discusses how subscription services can shore up revenues for restaurants through recovery and well into the new normal.
We're partnering with revenue management platform, Chargebee to help retail and hospitality operators drive customer engagement and recurring revenue through subscription services.