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Looking to cut through the noise and connect with millennials? Increased competition and reduced attention spans may spell a recipe for disaster but there’s hope for F&B marketers yet. Here’s how you can leverage intelligent apps to create the right message at the right time in the right place.
Millennials expect (and get) personalised experiences. And data is the best way to ingrain relevancy between brand and customer. With intelligent restaurant apps customer data is harvested in real-time to CRM systems. This allows detailed analysis of customer activity to enable enhanced targeting and personalisation of offers. If a customer orders a specific type of dish you can automatically send them a discount coupon for that dish on their next visit. Use Eagle Eye Engage to build mobile applications for your customers to browse promotions, rewards and gift vouchers, then send messages via SMS, push notifications or email.
Use real-time messaging to engage your customers when they’re most responsive. Offer rewards via preferred customer channels (such as push notifications from your restaurant’s app) to drive footfall and increase sales in-line with customer behaviour. Real-time marketing also means real-time reporting. Monitor campaign success and react to strengths and weaknesses as they appear to drive higher conversion rates and avoid loss of revenue. At the same time you can trigger reward promotions, cashback and gift vouchers via restaurant apps in real time with Eagle Eye Reward.
Create location-based triggers to engage customers as they interact with your business. With beacon technology customers can receive custom coupons as they take their seat in your restaurant. You can also view the online/offline customer journey and create incentives for customers to visit more frequently or increase spend. Find out more about digital promotions to create incentives. It’s a crowded marketplace out there but engaging millennials when they’re most receptive is key to campaign success. Send the right message at the right time in the right place with digital promotions software to create restaurant apps.
Whether Amazon, Uber or Alibaba, there's a lot written about these digital-only players and the impact they're having on the traditional high-street and more traditional businesses. But maybe they're missing the real challenge - customers just don't want what you sell. Or more specifically, how you sell it. You can argue about tax advantages, skirting existing regulations or the perceived benefit of not being tied to an existing estate of bricks and mortar stores. However, the real advantage these digital businesses have is simply a focus on the customer rather than the product.
Retailers understand that loyalty programs are crucial to their success, not only in terms of generating incremental purchases but for better understanding their customer behaviors, preferences and motivations. But what makes a loyalty program effective? Are there key pillars retailers must embrace to get loyalty right? And what happens when consumers – and the retail landscape itself – starts to evolve?
Marks & Spencer has just announced an exclusive joint venture UK partnership with startup accelerator Founders Factory to develop emerging retail technologies. The news follows barely a month after forging a partnership with Microsoft to integrate AI technologies into its customer experience, stores and wider operations, as highlighted by Eagle Eye CEO Tim Mason last month.