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The Grocer: Marketers have yet to seize the opportunity of ‘through the line’ communication

Author: Tim Mason, CEO of Eagle Eye Solutions

Retailers and brands are swimming in consumer data, yet struggling to know what to do with it.

Tim goes on to explain how retailers and brands can collaborate more closely with through-the-line communication to get an end-to-end view of the customer and their experiences through the various phases of their shopping journey.

Read Tim's article in The Grocer here.

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To get your copy of the Eagle Eye Connected Customer report, click here.