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Blog
The need to protect consumers’ data privacy is changing the tools available to marketers and, in the process, affecting their ability to personalize content that helps them connect engagement to demand. In this piece, originally published on Modern Marketing Today, Eagle Eye’s Joel Percy discusses how the removal of third party cookies will affect marketers and what they can do to continue to personalize their engagement with customers and deliver success to their brands.
Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. Read more of Tim's article about how Australian consumers are becoming more aware of the need for green purchases here, in RetailBiz.
What will Black Friday look like this year? After 18 months of pandemic disruption, will the lure of pre-Christmas bargains tempt shoppers out again? 🏷 To discuss your promotions and loyalty plans, get in touch touch with us today 💬