This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice
contact

Contact us

United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Guildford,
Surrey, GU1 4HD

Manchester:
Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

Contact Us

More information

Newsletter

sign-up to our newsletter to receive our latest news and updates

Sign up

The Grocer: Loyalty will be key at the new discount Tesco

Seize Digital
Speculation that Tesco has a new discount store format in the works may have taken some by surprise. But it has shown that it has learned to develop and run new formats. The thing that most interests me is how well it can bring its customer data skills to bear, to build an advantage in this notoriously competitive space.
 
If Tesco really is considering a move into the discount space, then its long history of diversifying the positioning of its store formats should serve it well; the success of Tesco Express, One Stop and Tesco.com are great examples. This move into Aldi and Lidl’s territory could prove similarly strategic.

Read the rest of Tim's article in The Grocer here, in which he discusses the methods through which Tesco could engage with their proposed discount-format customers.