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Click here to read the rest of Tim’s article in The Grocer, in which he reflects on the progression of the Canadian loyalty market and encourages UK grocers to understand what is at their digital heart in order to keep up.
Join us at the MCA Managed Pub Conference - a must-attend event for pub operators & suppliers, providing deep insight that will enable them to maximise the relevance and resilience of their offering
It comes as no surprise that customer engagement is one of the principal factors determining success or failure for many sectors. Highly engaged customers are more valuable to your business that disengaged customers; research from analytics firm Gallup recently revealed they represent a 23% premium when it comes to profitability and lifetime value.
We live in a digital world where most retailers make it easy for consumers to locate their nearest store using their mobile device. Google Maps can direct you seamlessly to it. Yet, often, the only incentive that retailers give consumers to get that device out once they arrive in the store is to price compare at the shelf-edge.