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The Grocer: digital knowhow is crucial in knowing who and where your customers are

Seize Digital
It has always struck me that the likes of Apple, Vodafone and their counterparts can locate you in the physical world. By that, I mean they can know the physical location of your mobile device.
With reference to this location tracking capability, I noted with interest the changes Apple made to the core privacy features of its Safari browser last month. It now notifies users when tracking is being enabled on a website they visit with a pop-up window that asks them to confirm they give permission to install cookies and share data with the website owner.

Read the rest of Tim's article in The Grocer here, in which he discusses the importance of retailers entering digital partnerships to maintain digital customer connections, including his thoughts on Carrefour's recent partnership with Google and Marks and Spencer's partnership with Microsoft.