I don’t think any of us could have predicted the level of media access society now enjoys as the norm. Eighty-five per cent of 16 to 75-year-olds in the UK now own or have access to a smartphone, and our consumption of all types of media is growing.
Essentially, the modern consumer is always connected and ‘always on’. So who could have anticipated that Rupert Murdoch would consider selling most of his company for $60bn because he doesn’t believe he has scale or a direct route to customers?
Click here to read the rest of Tim’s article in The Grocer, in which he reflects on the opportunity that digital has created, especially for retailers and grocers.