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Blog
Author: Miya Knights, Head of Industry Insight at Eagle Eye Writing in Food Logictics, Miya Knights discusses how grocers can adapt to changes in consumer demand and bahviour. Many grocers are dealing with out-of-stocks and an inability to align forecasts with what else consumers may need. But, there are a number of practical and strategic steps all food businesses can take to manage these current challenges and build resilience, so they can minimize further risk and optimize their response to the New Normal. Read the full article in Food Logistics here.
Working with our partner XInfluence, this webinar takes a simple step by step approach on how influencer campaigns can be set up quickly and efficiently to engage consumers to drive footfall into store to purchase your Brand.
We're partnering with influencer marketing platform, XInfluence to provide FMCG brands and advertisers with an end-to-end influencer marketing solution for driving omnichannel sales.
As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 95% of text messages are opened within 3 minutes of being delivered, and Juniper Research estimate 3.5 trillion business SMS will be sent by 2023.