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Blog
Author: Miya Knights, Head of Industry Insight at Eagle Eye Writing in Food Logictics, Miya Knights discusses how grocers can adapt to changes in consumer demand and bahviour. Many grocers are dealing with out-of-stocks and an inability to align forecasts with what else consumers may need. But, there are a number of practical and strategic steps all food businesses can take to manage these current challenges and build resilience, so they can minimize further risk and optimize their response to the New Normal. Read the full article in Food Logistics here.
Tomorrow's personalisation is about providing value to your consumers in the “moment”. Whether you have them on your app, site or in-store, you need to provide them with something that will generate affinity towards your brand, that might be based on their environment, location, time, activity and other factors.
Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain products on your shopping list for more sustainable ones? Read more.
Eagle Eye is delighted to announce that Pret A Manger’s new trial loyalty scheme, Pret Perks, is powered by its Eagle Eye AIR platform.