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The Grocer: Extending scan & go to mobiles is the next logical step

Seize Digital
Retailers are no stranger to the concept of “scan & go”. As a natural extension of the self-service checkouts and mobile scanning guns so many grocers have invested in to help speed up the grocery shopping trip, moving the same capabilities to consumers’ own mobile phones would seem a next logical step.
I noted that interest in mobile scan & go schemes was really ignited with the introduction of the cashierless Amazon Go store concept. Amazon has gone one step further than scan & go systems by only having the customer use their phones to gain entry. The “scanning” process is done by clever camera technology.
Read the rest of Miya Knights' article in The Grocer here in which she discusses how mobile scan & go is an opportunity to enrich the customer experience, and how Amazon Go has spurred the UK supermarket industry into rolling out scan & go capabilities but might be missing the mark itself by negating the need for customers to actually use their mobile in the Go stores.