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Blog
The latest report from Juniper Research forecasts the number of Digital Loyalty scheme members will grow by 30% over the next three years to 48 billion globally. It also profiles 15 leading technology providers, including Eagle Eye and predicts that “digital loyalty will become a prized differentiator as retail markets become increasingly commoditised”. Click here to read the press release, or here to preview the report.
In this webinar, Jonathan Reeve, General Manager at Eagle Eye and Adam Schaffer, Co-Founder and Managing Partner at Ellipsis will share insights on how loyalty programs can capitalise on the retail media opportunity to generate new revenues, and optimise Return on Loyalty.
Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss how digital has disrupted retailers’ traditional marketing and promotion models, some of the challenges they face and what investments are needed to win the digital marketing race.
The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effective after 25 years, and what are the drivers of emotional vs. transactional loyalty?