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Brand Loyalty: 5 Ways to Woo Your Customers this Valentine’s Day

Building brand loyalty is a lot like building a relationship. You need to be interested in your partner and their preferences, remember the little things and do just the right amount of wooing. Here are some ways to pull out the stops this Valentine’s Day.

Get a little intimate

Mobile is the channel for getting up close and personal with your customers. Use SMS marketing to send them a surprise text on Valentine’s Day, such as a personalised coupon based on their past purchases.

Go one step further with geo-targeted push notifications sent to your customer’s phone as they interact with your store, or even the store of a rival love interest! If sending a 20% off coupon to your customer as they pass your store doesn’t win them back, maybe a personalised gift based on their interests will.

Find out how to woo you customers with digital messaging.

 

Share the Love

When your guests love spending time in your store or restaurant, chances are their friends will too. Encourage them to share the love by referring friends for rewards. A refer a friend program is a great extension of your brand loyalty program and encourages your customers to become your advocates.

With our customer loyalty platform you can quickly build brand relationships through real-time updates to external systems. From here you can trigger reward promotions, cashback and gift vouchers in real-time via the preferred consumer channel.

 

Remember the finer details

According to a recent report from Accenture, 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history. 77% of consumers have also chosen, recommended, or paid more for a brand that provides a personalized service or experience (Forrester).

Create personalised rewards with a brand loyalty program that delivers purchase data to CRM systems in real-time, like Eagle Eye Reward.

 

Do your homework

While you’re looking to treat your customers they may be looking to treat their other halves. On average men tend to spend £40 on their partner, whereas women tend to spend £24 (Evolution Money). Bear this in mind and promote budget-conscious products or meal deals in the run-up to Valentine’s Day. Collect shopper basket data to see how much your customer usually spends in a single transaction.

 

Let them know you miss them

Ever had someone disappear on you after a first date? Customers often do the same and leave you guessing why. Treat this as an opportunity to entice them back with swoon-worthy personalisation.

Use push notifications to target users who haven’t used your app recently. Why not woo them with, say, their favourite dish off of your menu free of charge when they redeem the coupon within a week?

Start building committed customer relationships this Valentine’s Day through highly targeted and personalised campaigns and you’ll have a great foundation to build on in the year to come. Speak to us about brand loyalty and get personalised recommendations today.