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Blog
Can your brand gather data from customers directly? Knowing how to generate and use zero-party data effectively could make or break your brand’s growth goals in 2022.
Tomorrow's personalisation is about providing value to your consumers in the “moment”. Whether you have them on your app, site or in-store, you need to provide them with something that will generate affinity towards your brand, that might be based on their environment, location, time, activity and other factors.
Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain products on your shopping list for more sustainable ones? Read more.