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Blog
Over 80% of sales are completed in person, instore. How can the vast majority of sales occur on the High Street, but the High Street itself be on a knife edge of survive or fail?
The resilience of the flyer as a marketing tool has won out in the “print versus digital” debate among retail marketers. Today, the real debate is focused on how retailers can maximise the effectiveness of flyers as part of an integrated marketing toolset?