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Blog
Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain. Despite much hype, most of this spend remains untouched by digital technology, especially the widespread use of storewide promotions funded by FMCG brands
As Covid-19 safety measures have affected consumer sentiment towards socialising, savvy brands and operators are now starting to offset the impact on traffic-driving promotions by realising the value of in-venue targeting instead.
“The world we live in now means supermarkets and their customers are more open to technology solutions than ever before”. Read Eagle Eye Head of Industry Insight, Miya Knights' comments in The Grocer's grocery tech power list here.