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digital insights blog

stay up to date with the eagle eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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The Grocer: How retailers are finally making progress with digital operations

If I were to highlight one strategic trend from the headlines this year, it is that retailers are finally starting to shift their digital transformation efforts up a gear. In August, Ofcom underlined why retail must redouble its efforts in following the customer online when it revealed near ubiquitous levels of UK smartphone penetration. One-to-one marketing is now a potential reality, not a dream.

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Unifying customer data across touchpoints to drive loyalty

To achieve lasting, in-depth customer loyalty, retailers must develop keen insights into their customers, understand their behaviors and preferences, and deliver valuable, relevant offers and communications to customers based on those insights. To do that, they need connected customer data.

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Missed connections: how failing to engage non-loyalty customers can cost grocers

Many, if not most, grocery stores offer a loyalty program. They are a well-recognized and effective way of generating incremental sales, boosting customer engagement, and capturing customer data. That said, an individual grocer will still have a significant segment of customers that are not members. And with narrow profit margins and plenty of competition, it’s a segment that grocers can’t ignore.

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Offer clash: why it happens and how retailers can prevent it

To engage customers, increase loyalty and drive sales, retailers often employ several promotional tools at once. It’s not uncommon for retailers – large or small – to have a loyalty program in place while also deploying point-of-sale promotions, in-store offers, online promotions, and offers through social media. But when all of these channels are activated, a bigger challenge arises when a single customer engages with more than one of them: how does the retailer “see” that customer?

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Helping pubs and restaurants find new ways to engage with their customers via mobile

Nicholson’s Pubs worked with Eagle Eye to engage new and loyal customers via mobile, drive footfall and boost the number of spontaneous purchases and sales uplift in its pubs. To solve for this, operators engage with their customers using a variety of tools and channels: loyalty programs, email marketing, social media, gift cards, coupons, advertising, recommendation sites and native mobile apps.

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The Grocer: What Asos scrapping its A-List scheme tells us about the future of loyalty

There was plenty of reaction to the recent news that online fashion retailer Asos is abandoning its three-year-old A-List loyalty programme, even though it was popular among those customers who engaged with it. The naysayers said it was proof that loyalty is dead. To solve for this, operators engage with their customers using a variety of tools and channels: loyalty programs, email marketing, social media, gift cards, coupons, advertising, recommendation sites and native mobile apps.

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