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Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.


NRF 2020: The decade of customer-data driven centricity

Retailers attending this year’s National Retail Federation’s (NRF) conference, 2020 Vision: Retail’s Big Show, confirmed that 2020 would mark the start of a decade of customer insight becoming a key differentiator.

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NRF 2020: Retailers urged to prioritise data strategies

As nearly 40,000 delegates descended on New York to attend the annual retail trade show hosted by the US National Retail Federation (NRF), data – its ownership and monetisation – emerged as this year’s main theme.

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The Grocer: Personal data - how retailers can win by helping shoppers 'self curate'

Our CEO addresses the increasing demand for retailers to demonstrate they are responsible, careful and thoughtful by enabling the data, aka the customer, to pick genuinely the best offers.

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Retail Week: The six tech trends tipped to take off in 2020

What burgeoning technology will really take off in 2020 and what will it enable retailers to do? Retail Week put the question to a panel of tech experts.

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The Christmas Crunch: How Will Your Retail Sector Fare This Year?

If you are in the retail business, it is important to know whether or not your sector is predicted to do well this festive season. Read on to learn how you may fare over Christmas this year.

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Bridging the offline-to-online attribution gap

Over 80% of sales are still completed in person, instore. So, how can the vast majority of sales occur on the High Street, but High Street retailers be fighting for survival?

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