MyCustomer: How to incentivise omnichannel customers to identify themselves instore
Relevance has become one of the most important differentiators in retail today. Purpose comes a close second. But the sheer scale of choice consumers have means retailers must work extra hard to win them over. Thinking back to the pre-internet, non-digital era not so long ago, the store was the best proxy for relevance because it offered immediacy. Retailers simply had to make sure they were located close to their customers.