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Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Blog

Countdown to zero: how zero-party data drive effective personalised marketing

Can your brand gather data from customers directly? Knowing how to generate and use zero-party data effectively could make or break your brand’s growth goals in 2022.

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Blog

Total Retail: Why Your Brand Needs to Have the ‘Carbon Conversation,’ Part 1

Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain products on your shopping list for more sustainable ones? Read more.

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Blog

Modern Marketing Today: How Will Marketing Survive After Third Party Cookies Disappear?

The need to protect consumers’ data privacy is changing the tools available to marketers and, in the process, affecting their ability to personalize content that helps them connect engagement to demand. In this piece, originally published on Modern Marketing Today, Eagle Eye’s Joel Percy discusses how the removal of third party cookies will affect marketers and what they can do to continue to personalize their engagement with customers and deliver success to their brands.

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Blog

RetailBiz: Get on board with ‘green’ or get left behind

Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. Read more of Tim's article about how Australian consumers are becoming more aware of the need for green purchases here, in RetailBiz.

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Blog

Retailbiz: To buy or to build new technology?

To buy or to build new technology? What retailers need to know about both options and how they can avoid the four common pitfalls in their “buy” versus “build” decision.

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Blog

BCG: The $70 Billion Prize in Personalised Offers

This article by Boston Consulting Group (BCG) is a “must read” for retailers reviewing their promotions strategy.

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