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digital insights blog

stay up to date with the eagle eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.


The Grocer: Loyalty will be key at the new discount Tesco

Speculation that Tesco has a new discount store format in the works may have taken some by surprise. But it has shown that it has learned to develop and run new formats.

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The Grocer: Lessons in loyalty from Canada's Sobeys and Loblaw

Three significant innovations in the retail and grocery landscape have taken place in Canada and the north west of the US in recent weeks. A fortnight ago in Seattle, we saw the Amazon Go cashier-less c-store open for the first time.

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NRF: day 2 - a focus on mobile

We listened to speakers from Ahold Delaize, the Hershey Company and PepsiCo talking about how they are working with retailers to change the instore experience for customers, opening up sections of the store to incorporate technology. 2017 was the year that was game changing for them in changing the retail experience for their customers.

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NRF: what we've learnt so far

The National Retail Federation (NRF), the world’s most important retail conference, is taking place over the next few days. As people come together to share experiences, strategy and advice, eagle eye have been on the ground, taking in every second of it.

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The Grocer: New ways to reach those 'always-on' shoppers

I don’t think any of us could have predicted the level of media access society now enjoys as the norm. Eighty-five per cent of 16 to 75-year-olds in the UK now own or have access to a smartphone.

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4 key components to digital loyalty programs in 2018

There are lots of reasons why brands need loyalty programs, but the most important reason may be for the data.

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