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Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Blog

Modern Marketing Today: How Will Marketing Survive After Third Party Cookies Disappear?

The need to protect consumers’ data privacy is changing the tools available to marketers and, in the process, affecting their ability to personalize content that helps them connect engagement to demand. In this piece, originally published on Modern Marketing Today, Eagle Eye’s Joel Percy discusses how the removal of third party cookies will affect marketers and what they can do to continue to personalize their engagement with customers and deliver success to their brands.

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RetailBiz: Get on board with ‘green’ or get left behind

Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. Read more of Tim's article about how Australian consumers are becoming more aware of the need for green purchases here, in RetailBiz.

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Retailbiz: To buy or to build new technology?

To buy or to build new technology? What retailers need to know about both options and how they can avoid the four common pitfalls in their “buy” versus “build” decision.

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BCG: The $70 Billion Prize in Personalised Offers

This article by Boston Consulting Group (BCG) is a “must read” for retailers reviewing their promotions strategy.

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Everyday low price retail’s digital challenge – how to connect with individual customers?

Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of Aldi, Bunnings, Ikea, Officeworks, Walmart and The Warehouse commit to providing the lowest prices in their categories.

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Blog

Why you need SMS in your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 95% of text messages are opened within 3 minutes of being delivered, and Juniper Research estimate 3.5 trillion business SMS will be sent by 2023.

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