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Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.


QSR Magazine: How Subscription Services are Helping Revive Restaurants

In QSR Magazine, our Director of New Business Development Sean Keith discusses how subscription services can shore up revenues for restaurants through recovery and well into the new normal.

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Modern Restaurant Management: A Path to Recovery Restaurants Can Subscribe To

In Modern Restaurant Management (MRM), our Director of New Business Development Sean Keith shares how restaurants are turning to the subscription model as the latest step toward recovery. 

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Fast Casual: Pret A Manger: Something's brewing in the subscription economy

In Fast Casual our Director of New Business Development Sean Keith discusses the rise of the subscription economy and how restaurants can use it as a lifeline to bring in recurring revenue by focusing on value to customers. 

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Do ethics and sampling work well for Brands?

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles?

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InsideFMCG: Driven by data: The untapped digital advertising opportunity in grocery

Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain. Despite much hype, most of this spend remains untouched by digital technology, especially the widespread use of storewide promotions funded by FMCG brands

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The increased importance of in-venue promotional targeting

As Covid-19 safety measures have affected consumer sentiment towards socialising, savvy brands and operators are now starting to offset the impact on traffic-driving promotions by realising the value of in-venue targeting instead.

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