This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice

Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Blog

Retailbiz: To buy or to build new technology?

To buy or to build new technology? What retailers need to know about both options and how they can avoid the four common pitfalls in their “buy” versus “build” decision.

Read more
Blog

BCG: The $70 Billion Prize in Personalised Offers

This article by Boston Consulting Group (BCG) is a “must read” for retailers reviewing their promotions strategy.

Read more
Blog

Everyday low price retail’s digital challenge – how to connect with individual customers?

Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of Aldi, Bunnings, Ikea, Officeworks, Walmart and The Warehouse commit to providing the lowest prices in their categories.

Read more
Blog

Why you need SMS in your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 95% of text messages are opened within 3 minutes of being delivered, and Juniper Research estimate 3.5 trillion business SMS will be sent by 2023.

Read more
Blog

One Year Later: Restaurants post COVID

One year on from Boris’ first lockdown announcement, we are all too aware of how the Covid-19 pandemic has changed the world as we know it. One of the industries most impacted throughout the last year has been hospitality with these businesses having to react on a daily basis to the changing rules and regulations impacting their sector.

Read more
Blog

Personalisation Post Pandemic

The acceleration and necessity to shift to digital in 2020 has opened up a world of opportunity for retailers, and as we start to see light at the end of the tunnel with restrictions lifting, Olivia Jackson revisits what role personalisation will play in this post-COVID world.

Read more