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Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Blog

Everyday low price retail’s digital challenge – how to connect with individual customers?

Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of Aldi, Bunnings, Ikea, Officeworks, Walmart and The Warehouse commit to providing the lowest prices in their categories.

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Blog

Why you need SMS in your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 95% of text messages are opened within 3 minutes of being delivered, and Juniper Research estimate 3.5 trillion business SMS will be sent by 2023.

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Blog

One Year Later: Restaurants post COVID

One year on from Boris’ first lockdown announcement, we are all too aware of how the Covid-19 pandemic has changed the world as we know it. One of the industries most impacted throughout the last year has been hospitality with these businesses having to react on a daily basis to the changing rules and regulations impacting their sector.

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Personalisation Post Pandemic

The acceleration and necessity to shift to digital in 2020 has opened up a world of opportunity for retailers, and as we start to see light at the end of the tunnel with restrictions lifting, Olivia Jackson revisits what role personalisation will play in this post-COVID world.

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Digital Activation tech trends for a post Covid-19 world (Part 1)

Today’s most important tech trends will play a big part in helping us cope with and adapt to the many challenges facing us.  From the shift to working from home to new rules about how we meet and interact in public spaces, tech trends will be the driving force in managing change.

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Blog

The Grocer: There are too many either-ors in grocery: balance marketing and engineering

With so many extremes impacting all facets of business and consumer behaviour, Eagle Eye CEO Tim Mason reflects on the tyranny of the KPI and whether retailers will strike the right balance of rewarding their most loyal customers and transacting with the transactors.

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