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digital insights blog

stay up to date with the eagle eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.


Customers, Connectivity and Data: 3 Takeaways from STORE 2018

Recently, the Eagle Eye team attended the STORE 2018 conference hosted by the Retail Council of Canada. We heard and participated in several inspiring conversations with leaders from across the Canadian retail sector, but one discussion stood out from the rest: the notion that today’s consumers crave a sense of community—at work and at play. We live in a connected world where everything is transferred to our digital devices, but the consequence of this is we’re quickly losing the emotional human touch.

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86 mass paper coupons - implementing digital loyalty strategies for today's restauranteurs

For an industry that places such a premium on repeat business, “regulars” and reputation-based brand affinity, many restaurant loyalty programs are still surprisingly old-school. Rewards programs tend to be simple point-accrual exercises designed to entice customers with the promise of free items—but little attention is paid to who the patron is, let alone what motivates his or her visit and dinning decisions

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The Grocer: Ocado and Flipkart deals prove Kroger and Walmart are serious about online grocery

It’s been great to see two of the American grocery giants, Walmart and Kroger, mobilising themselves to come to grips with the digital imperative that every retailer faces today. They are recognising that to be relevant going forward they have to be omnichannel.

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Growing revenue and ROI with customer journey mapping

In a world of constant digital development, where the number of touch points your customers use to interact with your business are growing year on year, customer journey mapping is a prerequisite of any successful marketing and sales strategy. But what does customer journey mapping entail?

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Aptos blog: digging our way out of the digital black hole

We live in a digital world where most retailers make it easy for consumers to locate their nearest store using their mobile device. Google Maps can direct you seamlessly to it. Yet, often, the only incentive that retailers give consumers to get that device out once they arrive in the store is to price compare at the shelf-edge.

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How you can measure and improve customer engagement

It comes as no surprise that customer engagement is one of the principal factors determining success or failure for many sectors. Highly engaged customers are more valuable to your business that disengaged customers; research from analytics firm Gallup recently revealed they represent a 23% premium when it comes to profitability and lifetime value.

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