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Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.


Throwing advertising tradition out of the window!

The UK advertising market is expected to decline by 7.5% in 2020, driven predominantly by the impending effects of Brexit, a lack of sporting events and consumers’ need to stay home during Covid-19 lockdowns.

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The Grocer: How next-generation loyalty schemes could make a difference this Christmas

Read why Eagle Eye's Head of Industry Insight, Miya Knights believes that next-generation loyalty schemes could make a difference to retailers, this Christmas in her latest The Grocer column here

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Why subscriptions are fuelling digital innovation

Following Pret a Manger’s lead, one in ten retailers launched their first sign-up service during lockdown, with a fifth looking to develop their subscription offering even as restrictions eased. Find out why subscriptions are fuelling digital innovation in the latest blog by Eagle Eye head of industry insight, Miya Knights, here.

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Collaborating with Issuance Partners to provide added member value

Following our recent blog post about why operators in the hospitality industry should partner with their suppliers to drive footfall, in this blog we will turn our attention to the vast networks of Issuance Partners who each have a select audience of value-seeking members.

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Propel Friday Opinion: Why you should be thinking about offering your customers a subscription service

Pret’s instore coffee subscription service, YourPret Barista is an industry first but there is no reason why every brand shouldn’t be thinking about how the model might work for their business. We explore how subscriptions can work for other sectors within hospitality and the greater retail sector.

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CMS Wire: What Are the Emotional Drivers Behind Customer Experience?

In CMSWire, our Head of Industry Insight Miya Knights shares her thoughts on brand affinity and how brands can create positive emotional connections with customers.

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