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Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.


Bridging the offline-to-online attribution gap

Over 80% of sales are still completed in person, instore. So, how can the vast majority of sales occur on the High Street, but High Street retailers be fighting for survival?

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“Print vs. Digital” Is Dead: The Flyer’s New Place in Retailers’ Integrated Marketing Mix

The resilience of the flyer as a marketing tool has won out in the “print versus digital” debate among retail marketers. Today, the real debate is focused on how retailers can maximise the effectiveness of flyers as part of an integrated marketing toolset?

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International Drinks Expo 2019: Differentiating with data-driven intelligence

Drinks brand and outlet operators have to harness the power of customer and sales data if they are to survive and thrive in today’s digitally enabled age. That was the theme that characterised both the offerings of exhibitors, alongside the best practice shared in during the presentation sessions that informed the International Drinks Expo (IDE), held in London recently.

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The Grocer: China’s huge Singles’ Day event shows value of direct digital communications

Tim Mason, Eagle Eye CEO, on the value of major events like Singles’ Day in China and how Alibaba is using this event to boost sales and understand their customers better.

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Black Friday and Cyber Monday: Trends and Data to Inform your 2019 Plans

Black Friday is one of the biggest sales spikes in the year. Make sure you’re aware of the key trends for 2019.

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Retail Week: Where does its Nike split leave Amazon?

With the news that Nike has decided to stop selling its products on Amazon, Retail Week looked at what repercussions that decision will have.

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