This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice

Insights

Keep up to date with our latest blogs and videos and download our whitepapers

Infographics

Connected Customer - Maximising the Benefits of Performance Marketing to Reach Canadian Consumers

Although 90% of all purchases are still completed in-store, did you know that Canadian consumers visit three digital channels on average before buying? This and the other stats in our latest infographic demonstrate why retailers should adopt an omnichannel strategy that can bridge the online-to-offline gap.

Read more
Videos

On Demand Webinar: Gamification and Activation in the On Trade

Watch Eagle Eye's Brands Manager, Catherine Titherington, Trunk's Head of Partnerships, Chris James and Head of Creative Technology, Nathan Broadbent for our webinar: Gamification and Activation in the On Trade

Read more
Whitepapers & guides

Brand Affinity Industry Brief 2020

Our new industry brief explores how retailers and marketers can put brand affinity back at the heart of loyalty where it belongs, at a time when it's most needed.

Read more
Blog

InsideFMCG: Driven by data: The untapped digital advertising opportunity in grocery

Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain. Despite much hype, most of this spend remains untouched by digital technology, especially the widespread use of storewide promotions funded by FMCG brands

Read more
Blog

The increased importance of in-venue promotional targeting

As Covid-19 safety measures have affected consumer sentiment towards socialising, savvy brands and operators are now starting to offset the impact on traffic-driving promotions by realising the value of in-venue targeting instead.

Read more
Whitepapers & guides

Ecommerce Guide 2020

This guide considers the changing role of ecommerce in managing current challenges and illustrates how winning with customers online can help support future retail business agility.

Read more