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Insights

Keep up to date with our latest blogs and videos and download our whitepapers

Infographics

Meet Canada's food & beverage customers

Did you know 71% of Canadians dine out up to 10 times per month? That’s more than ever before.

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Whitepapers & guides

Whitepaper: The Connected Customer

Effective performance marketing supports winning omnichannel strategies. It enables retailers and brands to follow their customers regardless of sales channel or touchpoint and so know them better. It is no longer sufficient to market to an anonymised customer base. Knowing who your customers are, particularly those who are most valuable, supports business decisions to give them more of what they want.

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Blog

5 Halloween Promotions to Drive Footfall to Your Store

With Halloween a perennial event in the holiday calendar, particularly for parents and younger adults, there’s plenty of capital to be made from trying some October promotion ideas. Here are our top five promotion ideas for boosting footfall and sales in-store in the run up to Halloween.

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Videos

Digital Connect 2019 - the highlights

Watch the highlights from ‘Digital Connect 2019' - our annual tech event for the professionals in retail, grocery and hospitality.

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Videos

Omnichannel Retail webinar with Purple WiFi & Eagle Eye

Eagle Eye & Purple WiFi share best practice on how to build winning stores in a digital world. Using the practical guidance outlined in his successful new book, “Omnichannel Retail: How to build winning stores in a digital world." Tim Mason, Eagle Eye CEO provides exclusive insight on why it is so important for consumer businesses to connect digitally with customers, online and instore. Joined by Gavin Wheeldon, Purple CEO, who contributed to the book, they share their extensive experience of enabling digital customer connection in stores to boost sales, frequency and return on investment (ROI) from marketing engagement strategies.

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Blog

Research Live: Using data to create an emotional connection

Tim Mason launched the Tesco Clubcard in 1995 and re-wrote the rulebook on customer loyalty. Here he discusses the evolution of the scheme and how it allowed the supermarket to understand far more about its shoppers

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