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Insights

Keep up to date with our latest blogs and videos and download our whitepapers

Infographics

Connected Customer - Maximising the Benefits of Performance Marketing to Reach Canadian Consumers

Although 90% of all purchases are still completed in-store, did you know that Canadian consumers visit three digital channels on average before buying? This and the other stats in our latest infographic demonstrate why retailers should adopt an omnichannel strategy that can bridge the online-to-offline gap.

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Videos

On Demand Webinar: Gamification and Activation in the On Trade

Watch Eagle Eye's Brands Manager, Catherine Titherington, Trunk's Head of Partnerships, Chris James and Head of Creative Technology, Nathan Broadbent for our webinar: Gamification and Activation in the On Trade

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Whitepapers & guides

Brand Affinity Industry Brief 2020

Our new industry brief explores how retailers and marketers can put brand affinity back at the heart of loyalty where it belongs, at a time when it's most needed.

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Blog

Why you need SMS in your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 95% of text messages are opened within 3 minutes of being delivered, and Juniper Research estimate 3.5 trillion business SMS will be sent by 2023.

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Webinars

Live Webinar: How to use influencer marketing to drive brand activations and boost instore/venue sales

Working with our partner XInfluence, this webinar takes a simple step by step approach on how influencer campaigns can be set up quickly and efficiently to engage consumers to drive footfall into store to purchase your Brand.

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Webinars

On-Demand Webinar: The Omnichallenge - Episode 1

Tune in to watch the first episode of our video podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye and Vanessa Horwell, Chief Strategy Officer at Think Ink as they explore the ever-changing omnichannel landscape through the lens of marketers, retailers and brands.

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