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Insights

Keep up to date with our latest blogs and videos and download our whitepapers

Infographics

Meet Canada's food & beverage customers

Did you know 71% of Canadians dine out up to 10 times per month? That’s more than ever before.

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Whitepapers & guides

Whitepaper: The Connected Customer

Effective performance marketing supports winning omnichannel strategies. It enables retailers and brands to follow their customers regardless of sales channel or touchpoint and so know them better. It is no longer sufficient to market to an anonymised customer base. Knowing who your customers are, particularly those who are most valuable, supports business decisions to give them more of what they want.

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Videos

Digital Connect 2019 - the highlights

Watch the highlights from ‘Digital Connect 2019' - our annual tech event for the professionals in retail, grocery and hospitality.

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Blog

NRF 2020: The decade of customer-data driven centricity

Retailers attending this year’s National Retail Federation’s (NRF) conference, 2020 Vision: Retail’s Big Show, confirmed that 2020 would mark the start of a decade of customer insight becoming a key differentiator.

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Blog

NRF 2020: Retailers urged to prioritise data strategies

As nearly 40,000 delegates descended on New York to attend the annual retail trade show hosted by the US National Retail Federation (NRF), data – its ownership and monetisation – emerged as this year’s main theme.

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Videos

Omnichannel Retail webinar with Purple WiFi & Eagle Eye

Eagle Eye & Purple WiFi share best practice on how to build winning stores in a digital world. Using the practical guidance outlined in his successful new book, “Omnichannel Retail: How to build winning stores in a digital world." Tim Mason, Eagle Eye CEO provides exclusive insight on why it is so important for consumer businesses to connect digitally with customers, online and instore. Joined by Gavin Wheeldon, Purple CEO, who contributed to the book, they share their extensive experience of enabling digital customer connection in stores to boost sales, frequency and return on investment (ROI) from marketing engagement strategies.

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