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whitepapers & guides

Purple Paper: Changing tastes & flavours

Canadian dining habits are changing. New research shows 71% of Canadians dine out up to 10 times each month, but food & beverage businesses report difficulties in retaining these customers. Explore how consumers engage with F&B brands today, and learn strategies to increase footfall, drive repeat visits, reduce fraud, and create more loyal customers.

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Using digital to improve the customer experience

How the customer journey to restaurants and pubs starts on mobile and ends with a purchase.

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The Grocer: How retailers are finally making progress with digital operations

If I were to highlight one strategic trend from the headlines this year, it is that retailers are finally starting to shift their digital transformation efforts up a gear. In August, Ofcom underlined why retail must redouble its efforts in following the customer online when it revealed near ubiquitous levels of UK smartphone penetration. One-to-one marketing is now a potential reality, not a dream.

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staff rewards - how it works

Discover the five steps to creating a unique and intelligent staff reward scheme to help you engage your employees and manage rewards

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a day in the life of the PC Optimum loyalty program

Discover how eagle eye AIR can power the customer experience with Loblaw's PC Optimum loyalty program

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whitepapers & guides

purple paper: the digital imperative - harnessing the power of now

As continued pressure to keep pace with tech-enabled consumers builds, one of the key attributes of future winners will be those who successfully integrate digital into their businesses. The importance of shifting to digital to satisfy consumer expectations and win in the digital age has never been clearer.

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