The well-known process of sending out bulk paper based coupons and promotions is costly and ineffective. The timescales involved are lengthy; from sending them out, to having them counted (often in another country) and then months later finally having the ability to work out an ROI, only to discover that you’ve had more redemptions that you originally planned, or not enough. This inefficient process can become extremely costly to you as a brand, both in time and money.
In a continuously fast-paced and growing digital world, it is imperative that brands, retailers and merchants take a digital approach to sending out promotions, coupons and discounts in order to dramatically cut the associated costs.
We all know the potential value and benefits linked to sending out promotional and coupon campaigns; to drive in-store footfall, increase spend and grow customer loyalty. But, many brands will be forgetting that in a digital world, consumers expect a personalised, digital, multi-channel approach.