Increase engagement by creating more complex and gamified campaigns which incentivise customers to perform a variety of behaviours over a defined period of time which, when completed, will unlock a reward.
A simple but effective way of giving your customers a reason to come back, also a great tool to ensure customers are identifying themselves to help you collect customer data.
Stand out from the crowd and keep your customers entertained with a series of fun games to play online, in-store and on mobile (Examples include spin the wheel, scratch cards and others).
Programmatically manage how customers move up and down your defined values system based on any variables you stipulate and manage the way customers receive entitlements/rewards associated to their tier.
Incentivise customers not only to spend or visit more but also to perform other non-purchase/transactional behaviours such as liking a social media post which drives advocacy (Other examples include reviews, referrals, quizzes, and surveys).
Create spaces for like-minded people to endorse your brand (Examples include VIP clubs, leaderboards, householding).