Grocery

Enabling truly personalised marketing

The most flexible and scalable promotions and loyalty platform for the world’s leading grocers

Running a grocery business has always been complicated. However, with customer demands continuing to rise in this always-on world, and with the introduction of new, shoppable channels and touchpoints, retailing is becoming increasingly disrupted and complex. To thrive in this ever-evolving environment, retailers need to be digitally connected and data driven.

Eagle Eye AIR, the retail nervous system

The Eagle Eye AIR platform has been designed to be the retail “nervous system”, working alongside your retail “brain” to enable the personalised, omnichannel execution of your data-driven insights.

How does the Eagle Eye AIR platform unlock value for leading grocers?

Unlimited ability to personalise

By executing all offers and incentives in the cloud, we remove any existing channel and systems limitations to enable every customer to receive their own personalised offer set

Infinite ways to engage customers

From points programmes to coalition schemes, tiered loyalty to gamification campaigns, charity donations to subscription schemes, it’s all possible using AIR

Omnichannel single customer view

Delivered via the Eagle Eye Wallet which provides the flexible data model to set the foundations for personalisation

Engage & reward in real time

Move away from batch processes to deliver slick, ‘in the moment’ customer experiences

Consolidated tech stack

Streamlined, single touch promotions execution

Automate offer funding

Streamline the commercialisation of 3rd party offers to supplier partners

Explore more sector-specific insights

Get up-to-date insights on the latest developments in grocery technology and marketing from our passionate, expert team. Check out our latest blogs, white papers, guides and infographics, as well as videos, client testimonials and case studies.