White Papers & Guides

Stay up to date with the latest international Eagle Eye research

Guide: What is Omnichannel Retail and How Do You Build a Successful Strategy?

What is omnichannel retail? Why is omnichannel retailing important? How do I build an omnichannel strategy? This blog...

White Paper: The Connected Customer

Effective performance marketing supports winning omnichannel strategies. It enables retailers and brands to follow th...

White Papers & Guides

Eagle Eye 2019 Insights Report

This year will continue to see the strategic impact of digital and its influence on the store top retail agendas. So Eagle Eye has summarised key trends analysis and recommendations gathered from i...

White Papers & Guides

White Paper: Changing Tastes & Flavours

Canadian dining habits are changing. New research shows 71% of Canadians dine out up to 10 times each month, but food...

White Papers & Guides

Whitepaper: The digital imperative - harnessing the power of now

As continued pressure to keep pace with tech-enabled consumers builds, one of the key attributes of future winners wi...

White Papers & Guides

Guide: Reach & Redeem

With over 3 billion social media users in the world, brands and businesses are using innovative social media campaign...

White Papers & Guides

Guide: Food-to-go and restaurant loyalty

Today the UK restaurant and food-to-go markets are highly competitive, so leading chains and up-and-coming independen...

White Papers & Guides

Guide: Revolutionise your business with staff rewards

Traditional staff rewards don't necessarily help you get the best from your people. The latest schemes are leading th...

White Papers & Guides

Guide: Reinventing loyalty for the digital age

While competition between merchants is at a high it’s increasingly important to make meaningful connections with your...

White Papers & Guides

White Paper: Shifting Loyalties in Canada

Our research, conducted in association with Ipsos, finds that new approaches in data, personalisation, and mobile engagement are needed to improve retailers' and brands’ relationships with their cu...

White Papers & Guides

White Paper: Personalisation: Beyond a Name

Our research exploring consumer expectations around personalisation and data collection to enable better customer exp...

White Papers & Guides

White Paper: Great Expectations: The Connected Customer

Our research explores what consumers really want and expect from retailers and restaurants to enable better customer ...